Golden Apples Six Simple Steps To Success

Bill Cullen, legendary head of Renault Ireland, went from selling apples on the streets of Dublin to owning a company with an annual turnover of over $400 million. He credits much of his success to the women in his life: his mother, Mary, and his grandmother, Molly Darcy, whose fierce intelligence and homespun wisdom were a constant motivation and whose stories he told so vividly in his bestselling memoir, It's a Long Way from Penny Apples. Now Bill shares those memories, and interprets them for the twenty-first century. Under his inspirational guidance, you can transform your career and your life.

When Kathy Aaronson was eight years old, she set up a small roadside stand next to her family’s farm and began selling vegetables that weren’t up to supermarket standards (too small or too misshaped). Her entrepreneurial drive was sparked by a need to connect with people, and in the process of learning to sell successfully she learned about how to find and provide value to any type of customer. In The Golden Apple, Aaronson uses the lessons learned at her produce stand and applied later in executive sales to illustrate nine lessons that can help readers turn their careers and lives around. Using humor and practical, step-by-step guidance, this book will teach readers how to: get the attention of busy, distracted client prospects; how to do business confidently and well with anybody – even rude, crude client prospects; how to use stories to successfully sell products, services or ideas, and how to develop business relationships that will protect their careers in any economy. With the Golden Apple as their guide, readers will be confident they have the tools to make success easier than failure, in business and in life. Kathy Aaronson, originally from New Hampshire, is the founder and CEO of the executive recruitment and sales training firm, The Sales Athlete, Inc., with offices in Los Angeles and New York City. A nationally recognized expert on executive sales, Kathy helps companies increase revenue and market share, and, for 30 years, assisting individuals in finding career happiness and wealth.

A practical, jargon-free and easily accessible book on making a difference as a leader, Damian Hughes’ Liquid Leadership draws on a diverse list of leaders in everyday life (Kim England, National Sales Training Manager at Unilever), to showbiz celebrities (John Lennon, Walt Disney), to renowned historical leaders (Shackleton, Eisenhower, Steve Jobs). There are no stuffy theories here. Instead, the book jumps energetically between film references from the Wizard of Oz, Alfie and Superman to the leadership styles of World-Cup winning coaches Alf Ramsay and Clive Woodward. Speckled throughout are examples of ‘Liquid Leaders’, from people you know – like James Timpson, head of the UK-wide group of key-cutting and shoe repair outlets – to people we don’t know, including Fergus Findlay of Barnardo’s in Ireland. This book offers you a joyous diversion that pushes home important theory effortlessly. It ends with practical exercises designed to galvanise the reader into identifying how they need to change, as well as a very useful annotated bibliography. Both of Damian’s books have been credited with helping people build their own houses, fight cancer and run marathons, so come on and be a fellow Liquid Leader!

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

Here's what women are saying about Apples of Gold . . . "The lessons were awesome! God knew I needed to be there. My heart overflows with joy." K.B., Michigan "In your kitchen I learned about seasoning food. In your living room I reacquainted myself with the seasoning work of the Holy Spirit." S.O., Michigan "The program gives value to women who are homemakers and wives. The Bible study and cooking lessons improved my perspective on staying home with children. . . . The program is a good eye-opener and refresher to what is really important: God, husband, children, family, and friends." D.S, Minnesota "So many positive things have happened in my life since, and because of, my Apples of Gold summer. Much confidence was gained that went far beyond the kitchen. . . . This was truly a life changing experience!" L.D., Michigan "God knew I needed Apples of Gold. It is probably inconceivable to you to know how you and the mentors have touched the lives of Apples of Gold moms!" L.C., Michigan "I loved being with older women, finding out how much we have in common, and building relationships with a different generation." J.R., Michigan "Apples of Gold makes you focus on what is really important in your life. We discussed subjects I was not familiar with, like the real meaning of submission and purity. It certainly has changed the way I feel about them." D.H., Minnesota "Apples of Gold takes the warm atmosphere of the home and teaches how to extend it beyond the immediate family." Gail Hover Ledbetter Author, Family Fragrance