Insanely Simple

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

Have you ever wondered how outstanding people become exceptional? Well now you no longer need to wonder. SWAP will make you an expert on how to exchange wondering for knowing. More than that it lays out a route for you to follow to achieve whatever you most want in life. The central idea here is to enable you to SWAP your weaknesses for strengths so that you can transform your life. The processes are incredibly simple, so easy to implement that the author even teaches them to children. It is a brief book that enables busy people to make the changes in their thinking, emotions and behaviour that lead to excellence. If you sometimes get good ideas that somehow dissolve before you can make them your reality this book will show how to keep, refine and implement those ideas. The author has been a personal development coach for over 25 years. During his career he has coached several thousand people. Each client attends 10 to 12 sessions. During this time the coach is able to observe changes and improvements in his clients. Based on this experience he believes that simply by reading this short book multiple times you will be able to SWAP your limiting thoughts, feelings and behaviours for empowering ones. You will assimilate good thinking, emotional control and behaviour practices that will enable you to be an achiever. You will notice important improvements in your results. All aspects of your life will begin to work as you would like. The power of SWAP is that it packs so much valuable information into a really short book. Anyone who seriously wants to achieve excellence, in any field, should own this book.

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Whether they’ve seen Aaron Sorkin and Danny Boyle’s Steve Jobs movie, read Walter Isaacson’s biography, or just own an iPhone, this graphic novel retelling of the Apple innovator’s life will capture the imaginations of the legions of readers who live and breathe the technocentric world Jobs created. Told through a combination of black-and-white illustrations and handwritten text, this fast-paced and entertaining biography in graphic format presents the story of the ultimate American entrepreneur, the man who brought us Apple Computer, Pixar, Macs, iPods, iPhones, and more. Jobs’s remarkable life reads like a history of the personal technology industry. He started Apple Computer in his parents’ garage and eventually became the tastemaker of a generation, creating products we can’t live without. Through it all, he was an overbearing and demanding perfectionist, both impossible and inspiring. Capturing his unparalleled brilliance, as well as his many demons, Jessie Hartland’s engaging biography illuminates the meteoric successes, devastating setbacks, and myriad contradictions that make up the extraordinary life and legacy of the insanely great Steve Jobs. Here's the perfect book for any teen interested in STEM topics, especially tech. A School Library Journal Best Book of the Year “If a picture is worth a thousand words, then this comic tale can hang with the sprawling biographies.” —Macworld.com “An accessible take . . . undoubtedly valuable for kids who are growing up using Apple’s products but knowing little about the man who created them.” —GeekDad.com

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

The summary of Insanely Simple – The Obsession that Drives Apple’s Success presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "Insanely Simple" discusses the business practise of minimising complexity whenever possible. The author focuses on the inner workings of Apple to demonstrate to us how we can apply the concept of simplicity to our work and why complexity can be detrimental to the growth of a company. The reader will gain an understanding of how Steve Jobs established this organisational structure at Apple and maintained it despite opposition. Insanely Simple summary includes the key points and important takeaways from the book Insanely Simple by Ken Segall. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Fold Back the Power of the Foldable Phone! If you are old enough, you probably remember your first flip phone. There wasn’t a lot to it, but you could text, take pixelated photos, and sometimes even search the Internet. But then smartphones came along, and things got a little…bulkier. For most of us, we were fine with the tradeoff; sure, they didn’t fold into two, so we could slip them into our pocket, but they took stunning photos, played impressive games, and had blazing speed. But as they say: history tends to repeat. Here we are, years after flip phones pretty much disappeared, and we have foldable phones! But these aren’t your grandma's flip phones! They’re everything you can expect in a smartphone, but compact. If you are new to the foldable phone market, there’s a little bit of a learning curve, and that’s where this book will help. It will cover: What makes Fold4 and Flip4 different from iOS, Android, and other smartphones Taking advantage of folding screens Using the Z Pen Setting up your phone Making calls Turning your phone into a Desktop experience with Samsung DeX Installing apps Using the camera Surfing the Internet Using Samsung SmartTag Changing system settings And much more! If you are ready to get into the fold and unlock it’s potential, then let’s get started! NOTE: This guide is not endorsed by Samsung and should be considered unofficial.