Greek Rhetoric Before Aristotle

Recent archaeological discoveries, coupled with long-lost but now available epigraphical evidence, and a more expansive view of literary sources, provide new and dramatic evidence of the emergence of rhetoric in ancient Greece. Many of these artifacts, gathered through onsite fieldwork in Greece, are analyzed in this revised and expanded edition of Greek Rhetoric Before Aristotle. This new evidence, along with recent developments in research methods and analysis, reveal clearly that long before Aristotle’s Rhetoric, long before rhetoric was even stabilized into formal systems of study in Classical Athens, nascent, pre-disciplinary “rhetorics” were emerging throughout Greece.

An exciting and accessible introduction to rhetoric and oratory in ancient Greece. All Greek and Latin is translated.

Examines rhetorical practices in cultures and time periods that have received little attention to date.

The interaction between orator and audience, the passions and distrust held by many concerning the predominance of one individual, but also the individual’s struggle as an advisor and political leader, these are the quintessential elements of 4th century rhetoric. As an individual personality, the orator draws strength from his audience, while the rhetorical texts mirror his own thoughts and those of his audience as part of a two-way relationship, in which individuality meets, opposes, and identifies with the masses. For the first time, this volume systematically compares minor orators with the major figures of rhetoric, Demosthenes and Isocrates, taking into account other findings as well, such as extracts of Hyperides from the Archimedes Palimpsest. Moreover, this book provides insight into the controversy surrounding the art of discourse in the rhetorical texts of Anaximenes, Aristotle, and especially of Isocrates who took up a clear stance against the philosophy of the 4th century.

What is rhetoric? Is it the capacity to persuade? Or is it 'mere' rhetoric: the ability to get others to do what the speaker wants, regardless of what they want? This is the rhetoric of ideological manipulation and political seduction. Rhetoric is for some a distinctive mode of communication; for others, whenever someone speaks, rhetoric is present. This book is devoted to helping readers understand these rival accounts, by showing how it has happened that there are so many conceptions of rhetoric. Any such approach must be rooted in classical antiquity, since our ideas of rhetoric are the product of a complicated historical process starting in ancient Greece. Greek rhetoric was born in bitter controversy. The figure of Gorgias is at the centre of that debate and of this book: he invites us to confront the terrifying, exhilarating possibility that persuasion is just power.

'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.