Green Communication And China

How does China speak for nature? How are the pollution and climate change crises being addressed? What are the possibilities and limitations of mobilizing publics to care about the environment through new media, tourism, and government policy? Green Communication and China is the first volume to identify the importance of studying environmental communication in, about, and with China, a rising global environmental leader whose ecological and political controversies often make international headlines. Organized into three sections on communicating crisis, communicating care, and environmental futurity, these essays span multimodal communication practices and methods in green public culture and address topics ranging from The North Face advertisements to NGO advocacy to global governmental policy. The volume showcases the work of leading scholars, all of them deeply intimate with China, in disciplines ranging from cultural studies and rhetoric to public opinion polling, discourse analysis, ethnic studies, and sociology. These complex projects engage transnational and national politics, ecological and economic challenges, media saturation, and government control. Holding these tensions together without glossing over differences, Green Communication and China will inform new agendas for environmental communication in China, the United States, and beyond.

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

This book focuses on the modeling, optimization, and applications of 5G green mobile communication networks, aimed at improving energy efficiency and spectrum utilization in 5G systems. It offers a balance between theoretical analysis and engineering practice, providing in-depth studies of a number of major topics, such as energy consumption models, optimization, system design, implementation, and performance evaluation. It also discusses four aspects of green communication in detail: cellular networks, resource management, wireless transmissions and multi-media communications. Further, this unique book comprehensively and systematically discusses green optimization in wireless mobile communications. As such it is a valuable resource for researchers, engineers, and graduate students in various fields, including telecommunications engineering, electrical and electronic engineering, and computer engineering, particularly those interested in green communications.

The objective of GCN 2011 is to facilitate an exchange of information on best practices for the latest research advances in the area of green communications and networks, which mainly includes the intelligent control, or efficient management, or optimal design of access network infrastructures, home networks, terminal equipment, and etc. Topics of interests include network design methodology, enabling technologies, network components and devices, applications, others and emerging new topics.

Nowadays energy crisis and global warming problems are hanging over everyone's head, urging much research work on energy saving. In the ICT industry, which is becoming a major consumer of global energy triggered by the telecommunication network operators experiencing energy cost as a significant factor in profit calculations, researchers have start

This book provides a two-level analytical framework and empirical study to analyze the reason and process of China’s transition that is from a follower to driver in the field of global climate governance, and is especially valuable the dialogues and cooperation between the government, media and civil society. Nowadays, China shows strong leadership to push the process of global climate governance. It’s the first and fastest time in the past 40-year history of China’s Opening-up that China wins the international respect and trust in one of the issues of global governance. What experiences can be summarized? What dynamic situations and new possibilities emerged after Trump, the U.S. president announced to withdraw from the Paris Agreement? How to move forward based on the existing success? This timely book offers new lens for international readers to understand China’s effort domestically and internationally in the field of climate change and illustrate the outlook of the climate governance in the frame of win-win co-governance model.

Nowadays energy crisis and global warming problems are hanging over everyone’s head, urging much research work on energy saving. In the ICT industry, which is becoming a major consumer of global energy triggered by the telecommunication network operators experiencing energy cost as a significant factor in profit calculations, researchers have started to investigate various approaches for power consumption reduction. Standards bodies are already developing standards for energy-efficient protocols. However, research in green communications is still at an early stage, and the space of potential solutions is far from being fully explored. This book provides a comprehensive discussion of academic research and relevant applications in green communications. It aims to increase understanding of relevant issues and further the development of strategies and techniques. Gathering efforts from world-leading experts on green topics with different focuses, such as mobile communications, wireless networks, ad hoc and sensor networks, cloud computing, optical networking, smart grids, network devices, even FPGA and terminal devices, combined with the best practices from the largest telecommunication operator, China Mobile Corporation, this book covers key features such as: Not only focuses on energy saving of ICT industry, but also figures out its role to help other industries reduce energy consumption Comprehensively covers almost all main aspects in green communications Includes recent advances in theoretical analysis, algorithms, and practical applications for green wired and wireless communications Readers do not have to be professionals in communications to understand the basic ideas in the book This book brings green wired and wireless communications, as well as other general green topics, in one book, which will give readers a panoramic view in the relevant green fields.

The energy crisis, growth in data traffic and increasing network complexity are driving the development of energy-efficient architectures, technologies and networks. This edited book presents research from theory to practice, plus methods and technologies for designing next generation green wireless communication networks.