Guidebook For Managing Small Airports

This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.

" TRB's Airport Cooperative Research Program (ACRP) Report 87: Procuring and Managing Professional Services for Airports provides guidance for procuring and managing professional services at airports for use by airport owners and operators. For the purposes of this report, professional services include planning, environmental, architectural and engineering, information technology, financial, legal, and other key professional services provided to airports. The report covers the procurement process, including scoping, pre-selection process, selection criteria, evaluation, and contract negotiations, and processes for managing professional services contracts. " -- Publisher's description.

At head of title: Airport Cooperative Research Program.