Guten Tag Y All

Nicknamed "Euroville," Spartanburg, South Carolina, is a home away from home for BMW, Michelin, Ciba-Geigy, and numerous other European corporations. Enriching our understanding of what globalization means to millions of small-town, blue-collar Americans, Guten Tag, Y'all looks at Spartanburg as a model of how determined communities can shape and influence globalization to their benefit--and liking. "South Carolinians in general and Spartans in particular do not believe in revolutions or quick fixes of any sort," writes Marko Maunula. Portraying Spartanburg to be a highly organized, hierarchical community, Maunula shows how it retained much of its preexisting culture and many of its institutions as it transformed itself from a mill town to a global business headquarters. As Maunula discusses such topics as global currency flows, cold war politics, federal trade policies, technological advances, and the decline of the American textile industry, he profiles industrialist Roger Milliken, civic booster Richard E. (Dick) Tukey, and others who successfully "sold" their vision for Spartanburg both abroad and on the home front. Maunula also analyzes the complex cultural give-and-take by which multinational corporations are transformed from alien, nationally identifiable foreign business units into localized conglomerates. Guten Tag, Y'all is a multifaceted, engaging case study of international economic survival and success at the local level.

A new perspective on Jewish history in the South Diane Catherine Vecchio examines the diverse economic experiences of Jews who settled in Upcountry (now called Upstate) South Carolina. Like other parts of the so-called New South, the Upcountry was a center of textile manufacturing and new business opportunities that drew entrepreneurial energy to the region. Working with a rich set of oral histories, memoirs, and traditional historical documents, Vecchio provides an important corrective to the history of manufacturing in South Carolina. She explores Jewish community development and describes how Jewish business leaders also became civic leaders and affected social, political, and cultural life. The Jewish community's impact on all facets of life across the Upcountry is vital to understanding the growth of today's Spartanburg–Greenville corridor.

These original essays exemplify how the transnational history of the United States is being written today. The authors offer fresh work that focuses on the circuits of border-crossing activity that Americans have inhabited, while still taking the nation-state seriously.

The first comprehensive history of African Americans in the Palmetto State, spanning five centuries. From the first North American slave rebellion near the mouth of the Pee Dee River in the early sixteenth century to the 2008 state Democratic primary victory of Barack Obama, award-winning historian J. Brent Morris examines the unique struggles and triumphs of African Americans in South Carolina. Following an engaging introduction, Morris brings together a wide variety of annotated primary-source documents—personal narratives, government reports, statutes, newspaper articles, and speeches—to highlight the significant people, events, social and political movements, and ideas that have shaped black life in South Carolina and beyond. In their own words, anonymous and notable African Americans, such as Charlotte Forten, David Walker, and Jesse Jackson, describe the social and economic subjugation caused by more than three hundred years of slavery, the revolution wrought by the American Civil War and Reconstruction, and the post-Reconstruction civil rights struggle that runs to the present. Many of these source documents are previously unpublished; others have been long out of print. Morris proposes that reading the narrative-sources black Carolinians left behind brings life and relevancy to the past that will spark new public conversations, inspire fresh questions, and encourage historians to pursue innovative scholarly work. “For everyone interested in South Carolina history Yes, Lord, I Know the Road is a book that has long been needed. Thanks to the judicious selection of documents and thoughtful introductory material, Brent Morris has produced a very readable book on a complex and often contentious topic. It is an invaluable addition to South Carolina historiography—and to my bookshelf.” —Walter Edgar, author of South Carolina: A History “At last, we have a concise document book tracing one of the most troubled and inspiring paths in American history. Exploring this long, rutted road, we meet brave souls who stood tall—Boston King, Robert Smalls, Septima Clark. Morris’s varied collection will spark readers to dig deeper and learn more.” —Peter H. Wood, Duke University, author of Black Majority and Strange New Land “This thoughtfully curated documentary history of Afro-Carolinians spans five centuries with important, vivid, and compelling accounts of South Carolina’s twisted, stony road of anguish and achievement, oppression and hope. An informative introduction and concise headnotes provide historical context and make the book accessible to all students of South Carolina history.” —Michael Johnson, Academy Professor of History Emeritus, Johns Hopkins University

In Gwinnett County’s two hundred years, the area has been western, southern, rural, suburban, and now increasingly urban. Its stories include the displacement of Native peoples, white settlement, legal battles over Indian Removal, slavery and cotton, the Civil War and the Lost Cause, New South railroad and town development, Reconstruction and Jim Crow, business development and finance in a national economy, a Populist uprising and Black outmigration, the entrance of women into the political arena, the evolution of cotton culture, the development of modern infrastructure, and the transformation from rural to suburban to a multicultural urbanizing place. Gwinnett, as its chamber of commerce likes to say, has it all. However, Gwinnett has yet to be the focus of a major historical exploration—until now. Through a compilation of essays written by professional historians with expertise in a diverse array of eras and fields, Michael Gagnon and Matthew Hild’s collection finally tells these stories in a systematic way—avoiding the pitfalls of nonprofessional local histories that tend to ignore issues of race, class, or gender. While not claiming to be comprehensive, this book provides general readers and scholars alike with a glimpse at Gwinnett through the ages.

Most of the research on the South ties the region to the North, emphasizing racial binaries and outdated geographical boundaries, but The American South and the Atlantic World seeks a larger context. Helping to define “New” Southern studies, this book?the first of its kind?explores how the cultures, contacts, and economies of the Atlantic World shaped the South.

In 1949, Alan Schafer opened South of the Border, a beer stand located on bucolic farmland in Dillon County, South Carolina, near the border separating North and South Carolina. Even at its beginning, the stand catered to those interested in Mexican-themed kitsch—sombreros, toy pinatas, vividly colored panchos, salsas. Within five years, the beer stand had grown into a restaurant, then a series of restaurants, and then a theme park, complete with gas stations, motels, a miniature golf course, and an adult-video shop. Flashy billboards—featuring South of the Border’s stereotypical bandit Pedro—advertised the locale from 175 miles away. An hour south of Schafer’s site lies the Grand Strand region—sixty miles of South Carolina beaches and various forms of recreation. Within this region, Atlantic Beach exists. From the 1940s onward, Atlantic Beach has been a primary tourist destination for middle-class African Americans, as it was one of the few recreational beaches open to them in the region. Since the 1990s, the beach has been home to the Atlantic Beach Bikefest, a motorcycle festival event that draws upward of 10,000 African Americans and other tourists annually. Sombreros and Motorcycles in a Newer South studies both locales, separately and together, to illustrate how they serve as lens for viewing the historical, social, and aesthetic aspects embedded in a place’s culture over time. In doing so, author Nicole King engages with concepts of the “Newer South,” the contemporary era of southern culture which integrates Old South and New South history and ideas about issues such as race, taste, and regional authenticity. Tracing South Carolina’s tourism industry through these locales, King analyzes the collision of southern identity and place with national, corporatized culture from the 1940s onward. Sombreros and Motorcycles in a Newer South locates campy but historic tourist sites that serve as important texts for better understanding how culture moves and more inclusive notions of what it means to be southern today.