Handbook Of Crm
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Handbook of CRM
Author | : Adrian Payne |
Publsiher | : Routledge |
Total Pages | : 460 |
Release | : 2012-07-26 |
Genre | : Business & Economics |
ISBN | : 9781136400179 |
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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Customer Relationship Management Systems Handbook
Author | : Duane E. Sharp |
Publsiher | : CRC Press |
Total Pages | : 220 |
Release | : 2002-07-19 |
Genre | : Business & Economics |
ISBN | : 9781040080177 |
Download Customer Relationship Management Systems Handbook Book in PDF, Epub and Kindle
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
Handbook of CRM
Author | : Adrian Payne |
Publsiher | : Unknown |
Total Pages | : 0 |
Release | : 2006 |
Genre | : Electronic Book |
ISBN | : OCLC:878583977 |
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The CRM Handbook
Author | : Jill Dyché |
Publsiher | : Addison-Wesley Professional |
Total Pages | : 338 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 0201730626 |
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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Customer Relationship Management Systems Handbook
Author | : Duane E. Sharp |
Publsiher | : CRC Press |
Total Pages | : 266 |
Release | : 2002-07-19 |
Genre | : Business & Economics |
ISBN | : 9781420000153 |
Download Customer Relationship Management Systems Handbook Book in PDF, Epub and Kindle
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
Oracle Siebel CRM 8 Developer s Handbook
Author | : Alexander Hansal |
Publsiher | : Packt Publishing Ltd |
Total Pages | : 806 |
Release | : 2011-04-26 |
Genre | : Computers |
ISBN | : 9781849681872 |
Download Oracle Siebel CRM 8 Developer s Handbook Book in PDF, Epub and Kindle
A practical book and eBook for configuring, automating, and extending Siebel CRM applications.
Salesforce CRM
Author | : Paul Goodey |
Publsiher | : Packt Pub Limited |
Total Pages | : 426 |
Release | : 2013 |
Genre | : Computers |
ISBN | : 1782170529 |
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A practical guide which will help to discover how to setup and configure the Salesforce CRM application. It offers solutions and practical examples on how to further improve and maintain its functionality with clear systematic instructions. Being highly organized and compact, this book contains detailed instructions with screenshots, diagrams, and tips that clearly describe how you can administer and configure complex Salesforce CRM functionality with absolute ease.This book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a novice or a more experienced admin, this book aims to enhance your knowledge and understanding of the Salesforce CRM platform and by the end of the book, you should be ready to administer Salesforce CRM in a real-world environment.
Handbook of CRM
Author | : Adrian Payne |
Publsiher | : Routledge |
Total Pages | : 464 |
Release | : 2012-07-26 |
Genre | : Business & Economics |
ISBN | : 9781136400186 |
Download Handbook of CRM Book in PDF, Epub and Kindle
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.