Handbook Of Research On Business Social Networking
Download Handbook Of Research On Business Social Networking full books in PDF, epub, and Kindle. Read online free Handbook Of Research On Business Social Networking ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Handbook of Research on Business Social Networking Organizational Managerial and Technological Dimensions
Author | : Cruz-Cunha, Maria Manuela |
Publsiher | : IGI Global |
Total Pages | : 956 |
Release | : 2011-10-31 |
Genre | : Business & Economics |
ISBN | : 9781613501696 |
Download Handbook of Research on Business Social Networking Organizational Managerial and Technological Dimensions Book in PDF, Epub and Kindle
Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.
Handbook of Research on Business Social Networking
Author | : Maria Manuela Cruz-Cunha |
Publsiher | : Unknown |
Total Pages | : 566 |
Release | : 2011-10-14 |
Genre | : Science |
ISBN | : 1668431904 |
Download Handbook of Research on Business Social Networking Book in PDF, Epub and Kindle
Handbook of Research on Integrating Social Media into Strategic Marketing
Author | : Hajli, Nick |
Publsiher | : IGI Global |
Total Pages | : 440 |
Release | : 2015-04-30 |
Genre | : Business & Economics |
ISBN | : 9781466683549 |
Download Handbook of Research on Integrating Social Media into Strategic Marketing Book in PDF, Epub and Kindle
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Author | : Bogueva, Diana,Marinova, Dora,Raphaely, Talia |
Publsiher | : IGI Global |
Total Pages | : 453 |
Release | : 2018-03-02 |
Genre | : Business & Economics |
ISBN | : 9781522547587 |
Download Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption Book in PDF, Epub and Kindle
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Handbook of Research on Marketing and Corporate Social Responsibility
Author | : Ronald Paul Hill,Ryan Langan |
Publsiher | : Edward Elgar Publishing |
Total Pages | : 432 |
Release | : 2014-07-31 |
Genre | : Business & Economics |
ISBN | : 9781783476091 |
Download Handbook of Research on Marketing and Corporate Social Responsibility Book in PDF, Epub and Kindle
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
Handbook of Research on Global Networking Post COVID 19
Author | : Pego, Ana |
Publsiher | : IGI Global |
Total Pages | : 624 |
Release | : 2022-06-03 |
Genre | : Business & Economics |
ISBN | : 9781799888581 |
Download Handbook of Research on Global Networking Post COVID 19 Book in PDF, Epub and Kindle
Management methodology and its applicability in society has changed drastically during the COVID-19 pandemic. Organizations have had to adopt new forms of resilience based on the needs of a different consumer. The COVID-19 market is a challenge for both producers and consumers as it meets new needs and a new capacity of merchandising. The Handbook of Research on Global Networking Post-COVID-19 fully unleashes the broad potential of entrepreneurial activity by exploring and highlighting new businesses and, as a result, the well-being of millions of people globally throughout the COVID-19 pandemic and prospects for the future. Delving into topics such as student empowerment, economic sectors, and personal finance, this book is an essential resource for managers, CEOs, consultants, faculty of higher education, students, researchers, policymakers, and academicians.
Handbook of Research on Web 2 0 3 0 and X 0 Technologies Business and Social Applications
Author | : Murugesan, San |
Publsiher | : IGI Global |
Total Pages | : 1116 |
Release | : 2009-11-30 |
Genre | : Computers |
ISBN | : 9781605663852 |
Download Handbook of Research on Web 2 0 3 0 and X 0 Technologies Business and Social Applications Book in PDF, Epub and Kindle
"This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.
Handbook of Research on New Media Applications in Public Relations and Advertising
Author | : Esiyok, Elif |
Publsiher | : IGI Global |
Total Pages | : 572 |
Release | : 2020-08-07 |
Genre | : Business & Economics |
ISBN | : 9781799832034 |
Download Handbook of Research on New Media Applications in Public Relations and Advertising Book in PDF, Epub and Kindle
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.