Hegarty On Creativity There Are No Rules

A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

This book considers the state of contemporary theatre education in Great Britain is in two parts. The first half considers the national identities of each of the three mainland nations of England, Scotland, and Wales to understand how these differing identities are reflected and refracted through culture, theatre education and creative learning. The second half attends to 21st century theatre education, proposing a more explicit correlation between contemporary theatre and theatre education. It considers how theatre education in the country has arrived at its current state and why it is often marginalised in national discourse. Attention is given to some of the most significant developments in contemporary theatre education across the three nations, reflecting on how such practice is informed by and offers a challenge to conceptions of place and nation. Drawing upon the latest research and strategic thinking in culture and the arts, and providing over thirty interviews and practitioner case studies, this book is infused with a rigorous and detailed analysis of theatre education, and illuminated by the voices and perspectives of innovative theatre practitioners.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the worlds legendary advertising men, this best-selling book contains five decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levis, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isnt enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.

This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are clear and strong intersections between the sectors, for example in the development and application of new and emerging media in tourism; festivals and cultural events showcasing the creative identity of place; tours and place identities associated with film, TV, music and arts tourism; as well as particular destinations being promoted on the basis of their ‘creative’ endowments such as theatre breaks, art exhibitions and fashion shows. Tourism and the Creative Industries explores a variety of relationships in one volume and offers innovative and critical insights into how creative industries and tourism together contribute to place identity, tourist experience, destination marketing and management. The book is aligned with the sectors that have been demarcated by the UK Government Department of Culture, Media and Sport as comprising the creative industries: advertising and marketing; architecture; design and designer fashion; film, TV, video, radio and photography; IT, software and computer services; publishing and music; performing and visual arts. The title of this volume demonstrates how the exclusion of tourism from the creative industries is arguably perverse, given that much of the work by destination managers and of private sector tourism is characterised by creativity and innovation. Interdisciplinary research and international context bring a broader perspective on how the creative industries operate in varying cultural and policy contexts in relation to tourism. This book brings together the parallel and disparate inter-disciplinary fields of tourism and the creative industries and will be of interest to students, academics and researchers interested in tourism, creative industries, marketing and management.

Make to Know: From Spaces of Uncertainty to Creative Discovery will change the way you think about creativity. The book upends popular notions of innate artistic and visionary genius and probes instead the event of discovery that happens through the act of making. In contrast to the classic tale of Michelangelo, who 'saw the angel in the stone', the artists and designers Buchman interviews for this book talk about knowing their work as they engage in the doing. Make to Know explores the revelatory nature of the creative journey itself. As Buchman weaves together the vivid stories of his multiple conversations, we learn about writers of all stripes as they confront creative spaces of uncertainty 'the blank page'; about visual artists and what they understand from the materials they encounter; about designers and architects and the iterative process of solving problems; and about actors and musicians facing the surprises of improvisational performance. Make to Know is a book that will, ultimately, open a path to your own making, and, in the end, will have significant implications for how you live. Make to Know presents a way of thinking that democratizes creativity and uncovers a process that leads to knowing both ones work and oneself. It is relevant to anyone interested in why creativity matters.

Discover how your diet may affect your creativity, how going vegan is like giving yourself brain food, and how to incorporate veganism into your life. When author and certified vegan lifestyle coach Camille DeAngelis is asked how she feels satisfied on a vegan diet, she thinks of the moment in James and the Giant Peach when the Grasshopper and the Centipede fret that they have nothing to eat until James points out that they’re traveling inside an enormous piece of fruit. There is plenty, Camille reminds us in this self-help motivational book for artists and creatives. Everything we could ever want to eat, and more, is all around us. Because we live in a culture in which the eating and wearing of animals is taken for granted, we rarely recognize our limiting meat-centric mindset. But if we can employ our imagination to create worlds from scratch, we can surely use it to envision a new way of seeing ourselves in relation to the animals we eat. On the other side of this brain transformation is a lifestyle that is ideal for our own health and emotional well-being and is much more environmentally sustainable. Camille believes that creative hobbies and habits reinvigorate one’s primary work. But she knits, sews, embroiders, and bakes for the pleasure of it, too. Her productivity and brain power have been remarkable since going vegan seven years ago, and even more importantly, she no longer feels any of the frustration or uncertainty artists tend to accept as part of the creative process. If you’re a creative suffering from brain fog, A Bright Clear Mind can help. Praise for A Bright Clear Mind “If you are a maker or an artist who feels anxious, depressed or just plain not feeling up to par, I urge you to read this book. In the pages you will discover how to wake up your life force by embracing a more connected way of living and eating.” —Elise Marie Collins, author of Super Ager: You Can Look Younger, Have More Energy, A Better Memory and Live a Long and Healthy Life “DeAngelis roundly disproves the theory that plant-eaters are somber moralists . . . Getting to peer into the lives and creative processes of these vegan visionaries makes me want to write and dance and organize my cupboards and make a tofu frittata.” —Victoria Moran, author of Creating a Charmed Life and Main Street Vegan

The impact that John V. Taylor had on our contemporary understanding of mission is vast – his determination that mission should mean engagement across cultural boundaries has deep resonance today. In 'Imagining Mission with John V. Taylor', leading missional thinkers Jonny Baker and Cathy Ross invite us into a vision of church, mission and society which takes John Taylor’s ideas seriously, seeking to imagine what Taylor’s insights might mean for these three areas in our contemporary context. The result is a clarion call to the church to take bigger risks and dream bigger dreams.