Hello Kitty

Hello Kitty and her friends enjoy the delights of winter, from snowmen and hot cocoa to ice fishing and flannel.

Hello Kitty and her family hold a talent show to display all their many special abilities.

Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online.

Hello Kitty® knows what friendship is all about, and in this little book she shares it with you! Each thoughtful page full of heartwarming images of Hello Kitty® and her friends will inspire smiles and carry a world of happiness only the best of friends can know.

From modest beginnings as a simple character sketch adorning t-shirts and schoolbags, Hello Kitty has become one of the world's most recognizable “It” Girls. As a never-static status symbol, she has interpreted lifestyle trends for her vast audience of admirers in the form of irresistible clothing, accessories, stationery, candy, home furnishings—even jet airplanes. The Hello Kitty Sweet, Happy, Fun Book! features a collection of irresistible ephemera and art, allowing readers to learn the behind-the-scenes story of Hello Kitty and her vast, fanciful world. Alongside hundreds of images and seven interactive treasures, the lively text sees Hello Kitty from her early development to the worldwide phenomenon that she has become over the past 36 years. A steadfast symbol of fun, friendship, and happiness, Hello Kitty gives fans a reason to smile, and even to celebrate, especially on the 50th anniversary of the Sanrio brand.

Featuring eight favorite Hello Kitty stories, now updated, this storybook collection is a must-have for any young Hello Kitty fan. Full color.

Join Hello Kitty and her friends in this Look and Find adventure. Seven brightly illustrated scenes will prompt the reader to find several objects in each picture. For added fun, there are seven activities in the back of the book with an early learning focus for you and your child to complete together.

Hello Kitty and her friends use teamwork to put together a winter play for their class.