High Level Food Consumption In The United States

The objective of this study is to define an attainable high-level food consumption for the United States and to estimate the quantities of food involved. The definition of high-level food consumption developed here takes into account two principal considerations: (1) What foods people need nutritionally to sustain good health and (2) what foods people would like to consume as indicated by consumption in the higher income brackets. In brief, the measure of high-level food consumption for each individual is simply the higher rate of consumption obtained in comparison and the minimum nutritional requirement.

The objective of this study is to define an attainable high-level food consumption for the United States and to estimate the quantities of food involved. The definition of high-level food consumption developed here takes into account two principal considerations: (1) What foods people need nutritionally to sustain good health and (2) what foods people would like to consume as indicated by consumption in the higher income brackets. In brief, the measure of high-level food consumption for each individual is simply the higher rate of consumption obtained in comparison and the minimum nutritional requirement.

During the past decade, tremendous growth has occurred in the use of nutrition symbols and rating systems designed to summarize key nutritional aspects and characteristics of food products. These symbols and the systems that underlie them have become known as front-of-package (FOP) nutrition rating systems and symbols, even though the symbols themselves can be found anywhere on the front of a food package or on a retail shelf tag. Though not regulated and inconsistent in format, content, and criteria, FOP systems and symbols have the potential to provide useful guidance to consumers as well as maximize effectiveness. As a result, Congress directed the Centers for Disease Control and Prevention (CDC) to undertake a study with the Institute of Medicine (IOM) to examine and provide recommendations regarding FOP nutrition rating systems and symbols. The study was completed in two phases. Phase I focused primarily on the nutrition criteria underlying FOP systems. Phase II builds on the results of Phase I while focusing on aspects related to consumer understanding and behavior related to the development of a standardized FOP system. Front-of-Package Nutrition Rating Systems and Symbols focuses on Phase II of the study. The report addresses the potential benefits of a single, standardized front-label food guidance system regulated by the Food and Drug Administration, assesses which icons are most effective with consumer audiences, and considers the systems/icons that best promote health and how to maximize their use.

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