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With the help of a mysterious recluse named Amadis, Talanah has set out to end the threat of the new strain of hunter-killer machine – a Clawstrider. As they tracked it, an old enemy got in the way. Kyran, a rogue Lodge member arrived without permission to seek its reward. The hunter-killer ambushed Kyran and his cronies atop a cliff. When Talanah and Amadis managed to force the machine over the edge, Kyran ought to have been grateful. But now the greedy hunter has a new prize in mind.

This story is set during the events of Horizon Zero Dawn. Aloy’s search for answers led her to Meridian, where she helped Erend bring Dervahl to justice. Soon after, she learned that the Eclipse cult had a base in the northern ruins of Maker’s End. But just as she set out to find it, Erend requested her aid yet again. An Oseram trader has been murdered near Pitchcliff. And Korl, an old associate of Dervahl’s, was spotted near the scene. Erend is determined to bring this dangerous fugitive to justice…

There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information ‘pull’ rather than ‘push’, user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour across a diverse range of industries. These new applications represent a fundamental change in the way people use the Internet, their online expectations, and experiences. From a marketing perspective, the most distinctive feature is not the technology involved but rather the growth of a new global culture – a ‘Net generation’ culture based on decentralised authority rather than hierarchy and control, online socialising and collaboration, user-generated and distributed content, open communications, peer-to-peer sharing, and global participation. Success in this new online environment, characterised by people and network empowerment, requires new ‘mindsets’ and innovative approaches to marketing, customer, and network relationships. This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolutionary impact of new media. Chapters cover a wide range of topics, including: information exchange on bulletin board systems and in online consumer portals; Web 2.0 and ‘New-Wave Globals’; online tribal marketing; co-creation; industry impact; privacy issues; online advertising effectiveness; and practitioner prognostics for the future of online marketing. This book was originally published as a special issue of the Journal of Marketing Management.

Aloy’s next epic adventure in the world of Horizon Zero Dawn! Discover a world of lush, natural beauty remade after a global cataclysm. Massive, animal-like machines rule as the dominant species, while humans live on in pre-industrial tribes, fighting for their survival. Set during the events of the Horizon Zero Dawn game, Aloy joins her friend Erend on the hunt for a dangerous associate of his beloved sister’s murderer. Along the way, Erend narrates the sweeping tale of the Liberation of Meridian, revealing how his sister prevailed against all odds only to earn the wrath of one of the most brilliant and vengeful warriors of the Oseram tribe. Scripted by Anne Toole, who won the Writer’s Guild award for her work on the original game, and illustrated by new acclaimed artist Elmer Damaso (Robotech: Remix). "A comic that anyone can enjoy, leaving the unfamiliar reader with the itch to start playing Horizon Zero Dawn." Bleeding Cool Collects Horizon Zero Dawn: Liberation #1-4.

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event’s long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general.

This story is set during the events of Horizon Zero Dawn. Alloy’s search for answers led her to Meridian, where she helped Erend bring Dervahl to justice. Soon after, she learned that the Eclipse cult had a base in the northern ruins of Maker’s End. But just as she set out to find it, Erend requested her aid yet again. An Oseram trader had been murdered near Pitchcliff and Korl, an old associate of Dervahl’s, was spotted near the scene. Together, our heroes set out to bring this dangerous fugitive to justice. While pursuing Korl across the mountains, Erend began to tell Aloy the epic story of his sister Ersa. When the two siblings fought against the Carja during the Red Raids, she was taken captive. After surviving trail by combat in the infamous Sun-Ring, she formed a clandestine alliance with Avad, youngest and kindest of the Sun-King’s heirs. He helped her escape bondage and gave her intel that could help her tribe win the war. Later, Avad himself met up with her band of rebel freebooters in the wilds. Before Erend could finish the story, Korl’s trail led our heroes into the path of a deadly Stormbird…