How Colleges Use Data

What does a culture of evidence really look like in higher education? The use of big data and the rapid acceleration of storage and analytics tools have led to a revolution of data use in higher education. Institutions have moved from relying largely on historical trends and descriptive data to the more widespread adoption of predictive and prescriptive analytics. Despite this rapid evolution of data technology and analytics tools, universities and colleges still face a number of obstacles in their data use. In How Colleges Use Data, Jonathan S. Gagliardi presents college and university leaders with an important resource to help cultivate, implement, and sustain a culture of evidence through the ethical and responsible use and adoption of data and analytics. Gagliardi provides a broad context for data use among colleges, including key concepts and use cases related to data and analytics. He also addresses the different dimensions of data use and highlights the promise and perils of the widespread adoption of data and analytics, in addition to important elements of implementing and scaling a culture of evidence. Demystifying data and analytics, the book helps faculty and administrators understand important topics, including: • How to define institutional aspirations using data • Equity and student success • Strategic finance and resource optimization • Academic quality and integrity • Data governance and utility • Implicit and explicit bias in data • Implementation and planning • How data will be used in the future How Colleges Use Data helps college and university leaders understand what a culture of evidence in higher education truly looks like.

How data-informed decision making can make colleges and universities more effective institutions. The continuing importance of data analytics is not lost on higher education leaders, who face a multitude of challenges, including increasing operating costs, dwindling state support, limits to tuition increases, and increased competition from the for-profit sector. To navigate these challenges, savvy leaders must leverage data to make sound decisions. In Big Data on Campus, leading data analytics experts and higher ed leaders show the role that analytics can play in the better administration of colleges and universities. Aimed at senior administrative leaders, practitioners of institutional research, technology professionals, and graduate students in higher education, the book opens with a conceptual discussion of the roles that data analytics can play in higher education administration. Subsequent chapters address recent developments in technology, the rapid accumulation of data assets, organizational maturity in building analytical capabilities, and methodological advancements in developing predictive and prescriptive analytics. Each chapter includes a literature review of the research and application of analytics developments in their respective functional areas, a discussion of industry trends, examples of the application of data analytics in their decision process, and other related issues that readers may wish to consider in their own organizational environment to find opportunities for building robust data analytics capabilities. Using a series of focused discussions and case studies, Big Data on Campus helps readers understand how analytics can support major organizational functions in higher education, including admission decisions, retention and enrollment management, student life and engagement, academic and career advising, student learning and assessment, and academic program planning. The final section of the book addresses major issues and human factors involved in using analytics to support decision making; the ethical, cultural, and managerial implications of its use; the role of university leaders in promoting analytics in decision making; and the need for a strong campus community to embrace the analytics revolution. Contributors: Rana Glasgal, J. Michael Gower, Tom Gutman, Brian P. Hinote, Braden J. Hosch, Aditya Johri, Christine M. Keller, Carrie Klein, Jaime Lester, Carrie Hancock Marcinkevage, Gail B. Marsh, Susan M. Menditto, Jillian N. Morn, Valentina Nestor, Cathy O'Bryan, Huzefa Rangwala, Timothy Renick, Charles Tegen, Rachit Thariani, Chris Tompkins, Lindsay K. Wayt, Karen L. Webber, Henry Y. Zheng, Ying Zhou

"This volume speaks of the multiplicity of data required to tell the community college story. The authors explore and detail how various sources - workforce data, market data, state-level data, federal data, and, of course, institutional data such as transcript files - all have something to say about the life of a community college"--Back cover.

This valuable resource helps institutional leaders understand and implement a data strategy at their college or university that maximizes benefits to all creators and users of data. Exploring key considerations necessary for coordination of fragmented resources and the development of an effective, cohesive data strategy, this book brings together professionals from different higher education experiences and perspectives, including academic, administration, institutional research, information technology, and student affairs. Focusing on critical elements of data strategy and governance, each chapter in Data Strategy in Colleges and Universities helps higher education leaders address a frustrating problem with much-needed solutions for fostering a collaborative, data-driven strategy.

In recent decades, higher education systems and institutions have been called to respond to an unprecedented number of challenges. Major challenges

Demonstrates how universities can use Big Data to enhance operations and management, improve the education pipeline, and educate the next generation of data scientists. The Big Data movement and the renewed focus on data analytics are transforming everything from healthcare delivery systems to the way cities deliver services to residents. Now is the time to examine how this Big Data could help build smarter universities. While much of the cutting-edge research that is being done with Big Data is happening at colleges and universities, higher education has yet to turn the digital mirror on itself to advance the academic enterprise. Institutions can use the huge amounts of data being generated to improve the student learning experience, enhance research initiatives, support effective community outreach, and develop campus infrastructure. This volume focuses on three primary themes related to creating a smarter university: refining the operations and management of higher education institutions, cultivating the education pipeline, and educating the next generation of data scientists. Through an analysis of these issues, the contributors address how universities can foster innovation and ingenuity in the academy. They also provide scholarly and practical insights in order to frame these topics for an international discussion.

Brad C. Phillips and Jordan E. Horowitz offer a research-based model and actionable approach for using data strategically at community colleges to increase completion rates as well as other metrics linked to student success. They draw from the fields of psychology, neuroscience, and behavioral economics to show how leaders and administrators can build good habits for engaging with data constructively. At the core of their approach is a strategic effort to help administrators and faculty identify leading indicators that they can affect and monitor before student failure occurs. The book also helps educators make better use of common sources of data, clarify problems to be solved, match research-based interventions to problems, and evaluate results. The authors incorporate strategies for college personnel to engage with data more effectively by integrating student stories into presentations and embedding these discussions into existing meetings and routines. Three case studies from Long Beach City College, Southwestern College, and Odessa College further illustrate how this approach was implemented as part of comprehensive reform efforts. Based on two decades of experience working with colleges across the country, Creating a Data-Informed Culture in Community Colleges promises to be a valuable contribution to the ongoing conversation about information use in education to improve student outcomes.

Higher education institutions have experienced a sharp increase in demand for accountability. To meet the growing demand by legislators, accreditors, consumers, taxpayers, and parents for evidence of successful outcomes, this important book provides higher education leaders and practitioners with actionable strategies for developing a comprehensive data culture throughout the entire institution. Exploring key considerations necessary for the development of an effective data culture in colleges and universities, this volume brings together diverse voices and perspectives, including institutional researchers, senior academic leaders, and faculty. Each chapter focuses on a critical element of managing or influencing a data culture, approaches for breaking through common challenges, and concludes with practical, research-based implementation strategies. Collectively, these strategies form a comprehensive list of recommendations for developing a data culture and becoming a change agent within your higher education institution.