How To Audition For Television Commercials And Get Them

What do ad agencies look for when casting TV commercials? This insider's guide, written by a former actor turned ad agency exec, has the answers. It provides step—by—step instructions to help actors understand and master the entire process, from assessing one's looks and personality to the agency preproduction process, from reading scripts and understanding storyboards to preparing for the audition, doing the shoot, and more.

Tells how to obtain interviews, give effective auditions, be at ease in front of the camera, develop one's voice, and understand the structure and goals of TV commercials

Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the craft as well as the business of acting, it tells you how to prepare for commercial auditions and, once you’ve landed a job, how to deliver the most expressive on-camera performance—leading to more work and success in a competitive field. Author Joan See illuminates all the secrets she has learned while appearing in hundreds of commercials over the past thirty years. She shows you how to approach five distinctly different commercial forms and explains the specific acting techniques to employ in each. In fact, Acting in Commercials will take you beyond commercial work, sharpening all your acting skills for a broader film and television career.

Actors earn more money performing in television commercials than in stage productions and feature films combined. "Squire Fridell's book is a witty and complete guide. It should be on every actor's shelf right next to Stanislavsky. --Richard Schickel, film critic, Time magazine "Acting in Television Commercials is a great way to break into the business, and Squire Fridell's book is fun and informative . . . a must for any aspiring actor." --Carol Burnett Acting in television commercials is fun, challenging, and often very lucrative. Squire Fridell offers tips and advice that will give you the edge necessary to break in and keep on working: How to get started with a winning résumé, a dynamic headshot, and a terrific agent New audition strategies and performance techniques Learn to manage "downtime and build your career even while you're not working Practice acting with scripts from real television commercials! Squire Fridell has appeared in some living room, somewhere in America, selling something to someone on the average of once a day for more than twenty years. His 1,700 television commercials included fifteen years as the Toyota spokesman and six years as television's Ronald McDonald. He has been featured in Newsweek and has been on the cover of TV Guide. In addition to his television, film, and stage credits, he has a master's degree in acting/directing.

A guide to getting a job in commercials, offering advice on a variety of topics including how to get a great head shot, create a stand-out resume, sign with an agent, and ace an audition, and featuring interviews with professionals from different areas of the industry.

The Ultimate Guide to Commercial Success Acting in television commercials is a highly competitive business, but it can also be very lucrative. Whether you’re looking for your first break or want to take your acting career to the next level, Squire Fridell will give you the insider’s edge. Arguably the king of TV commercials, Fridell distills four decades of experience in this comprehensive, humorously written guide that has been indispensable to aspiring TV commercial actors since the first edition hit the shelves in 1980. This fully updated fourth edition gives the lowdown on how online and digital technologies have changed the industry and tells you everything you need to know about: • Getting a terrific headshot • Writing a winning résumé • Finding (and keeping) the perfect agent • Honing the skills that every serious commercial actor should have • Auditioning well and getting the job • Using the best online services for posting your headshot, résumé, and reel You’ll learn how to launch your commercial acting career and–more important–how to sustain it and be successful.

Popular television commercial actor Squire Fridell updates his classic guide of inside tips and advice for breaking into the commercial business and for continuing to get work. This revision includes completely new lists of agents, union offices, and publications along with Squire's essential guidelines for industry entries.