How To Carry Out Media Interviews

(COLOUR) Preparing for an interview in today's rapidly-moving social media driven environment, requires an understanding of how best to put one's public relations foot forward as one simple interviewing mistake, can have far-reaching and long-lasting repercussions. These outcomes can eventually work against the objectives of the interviewee. How To Carry Out Media Interviews: an expert guide to mastering TV, Radio and Online Interviews, provides a comprehensive step-by-step guide for those people seeking to not only make a great and lasting impression but also have their presence remembered for future opportunities and reference. How To Carry Out Media Interviews: an expert guide to mastering TV, Radio and Online Interviews, is the complete guide for students, entrepreneurs, coaches, trainers, mentors, corporate client or staff, who are beginning their media interview journey to the seasoned professional, who is seeking to enhance their brand.

(B&W)Preparing for an interview in today's rapidly-moving social media driven environment, requires an understanding of how best to put one's public relations foot forward as one simple interviewing mistake, can have far-reaching and long-lasting repercussions. These outcomes can eventually work against the objectives of the interviewee. How To Carry Out Media Interviews: an expert guide to mastering TV, Radio and Online Interviews, provides a comprehensive step-by-step guide for those people seeking to not only make a great and lasting impression but also have their presence remembered for future opportunities and reference. How To Carry Out Media Interviews: an expert guide to mastering TV, Radio and Online Interviews, is the complete guide for students, entrepreneurs, coaches, trainers, mentors, corporate client or staff, who are beginning their media interview journey to the seasoned professional, who is seeking to enhance their brand.

Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.

A guide to being interviewed, whether on television, radio or by the press. All stages of the process are covered, including handling interview requests and mastering broadcasting techniques. Practical tips are given by media figures, the CBI and PR professionals. Originally published in 1991 by Mercury Business Books.

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Interviewing for Radio critically analyses previously broadcast interviews and together with advice from radio professionals explains the preparation, organization and communication required to produce a successful radio broadcast.

Interviewing for Journalists focuses on the central journalistic skill of how to ask the right questions in the right way. It is a practical and concise guide for all print and online journalists – professionals, students and trainees – who write news stories and features for newspapers, magazines and online publications. In the age of digital journalism, where computer-based research is easily available, this new edition seeks to emphasise the value of getting out there, engaging with people directly and building relationships to create original and meaningful media content. Interviewing for Journalists highlights the many different approaches to interviewing, from vox pops and press conferences to news interviews and in-depth profiles. This third edition features brand new interviews with some of the most successful journalists in the industry, including Camilla Long of The Sunday Times, Heidi Blake of BuzzFeed UK, Brian Viner of the Daily Mail and award-winning freelance writers Cole Moreton and Stephanie Rafanelli. It covers every stage of interviewing, such as research, fixing interviews, structuring questions, body language, how to get vivid quotes and how to handle challenging interviews. The third edition of Interviewing for Journalists includes: advice on how to carry out face-to-face, telephone and online interviews; tips on taking notes, shorthand and recording interviews; guidance on dealing with different interviewees, such as celebrities, politicians and vulnerable people; interviewing tasks to put your journalistic skills into practice; a discussion of ethical and legal issues by Professor Tim Crook of Goldsmiths, University of London.