How To Create A Strategic Plan For Your Chiropractic Practice Eighteen Step By Step Exercises To Create A Professional Strategic Plan For The Practice Of Your Dreams

Today's chiropractors are practicing in a very difficult and competitive environment. They need to seriously plan and execute their practices the same way that successful business enterprises do. Many fail, not because they are poor clinicians, but simply because their practices are not founded on a personal vision and based on a realistic action plan. Strategic Planning for the Chiropractic Practice takes the reader from the development of a vision statement, through a mission statement, goals, objectives and operational plans and a specific execution plan.

Today's chiropractors are practicing in a very difficult and competitive environment. They need to seriously plan and execute their practices the same way that successful business enterprises do. Many fail, not because they are poor clinicians, but simply because their practices are not founded on a personal vision and based on a realistic action plan. Strategic Planning for the Chiropractic Practice takes the reader from the development of a vision statement, through a mission statement, goals, objectives and operational plans and a specific execution plan.

Creating and Implementing Your Strategic Plan is the best-selling companion to John Bryson's landmark book, Strategic Planning for Public and Nonprofit Organizations. This new edition of the workbook is completely revised and updated and can be used as a stand-alone resource or as a companion to Strategic Planning for Public and Nonprofit Organizations. A step-by-step guide to putting strategic planning to work in public and nonprofit organizations, this indispensable workbook includes easy-to-understand worksheets and clear instructions for creating a strategic plan tailored to the needs of the individual organization. From setting up the meeting room to establishing a vision of the future, every step of the strategic planning process is covered. The workbook shows how to: Refine your organization’s mission and values Assess your internal and external environment Identify and frame strategic issues Formulate strategies to help manage the issues Create, review, and adopt the strategic plan Assess the strategic planning process

You graduated with a great education in chiropractic, the human body, and how to keep it healthy. What you didn't get was an education in business, sales, marketing, or the mindset you need to succeed in practice. This book gives you that education. And more. Never before has anyone written a book like this for chiropractors. Never before has anyone compiled the depth and breadth of information revealed in this book. It's better than anything on the market today, and it's better than anything you'll get from any practice management company. If a practice management company was even able to put all this material together somehow, they would charge you thousands, if not tens of thousands of dollars for it. Today, you can buy this book for only 14.99. This book was written for people just like you - both new chiropractors and veterans - to give you the tools to not just succeed in practice, but to DOMINATE in practice. You're about to discover: How to build a modern, high-value chiropractic practice that fits in with modern medicine yet stays principled. How to set yourself apart from your competition and position yourself as the go-to chiropractor in your area. The secrets to marketing and advertising, and how to create marketing systems that get people in and prevent them from leaving. New ways to leverage social media for more celebrity, credibility, and new patients. How to write a book in two months and become an expert people aspire to do business with. How to speak persuasively and give successful talks and workshops that generate regular new patients. How to attract the patients you want and build the practice of your dreams. Plus much, much more. I hope you enjoy reading this book as much as I enjoyed writing it for you. See you inside!

Into Practice is a comprehensive blueprint that will take you from envisioning your dream practice as a first year college student to making all the right decisions right up to giving your first adjustment. Whether you are considering associating, independent contracting, buying a practice, or a new practice start-up, this book will help you to make that decision and then guide you step by step through the process of successfully getting into practice. This guide will serve as your mentor and consultant as you learn how to: Create a success mindset. Make an informed choice as to the "four" types of entry into practice. Design timelines and checklists for transitional activities. Evaluate both an associateship and a practice that is for sale. Find the money for your transition and practice start-up. Determine necessary support personnel. Market yourself and your practice successfully. Plan your procedures and establish effective office policies. Transitioning from student to successful doctor is not as difficult as you might imagine - when you start early and when you have the answers you need. Remember, it is never too soon to start planning for your success!

A step by step guide for new chiropractors who wish to start a clinic in today's economy.

Do you REALLY know how to grow your practice to a million dollar-plus / year??Are you sick and tired of being "MISed" - MIStreated, MISunderstood, MISbelieved and MISpaid, and want to stop it right now?If so, then this may be exactly "what the doctor ordered". The strategies are easy to implement - even if you feel uncomfortable about business or marketing. Don't miss these critical points:o PRACTICE KILLERS - Why and how many Chiropractic practices in America are in a horribly precarious situation, and how to prevent any of this from happening to you and your practice. Chapter 24o MINDSET - A scientifically proven way to ACHIEVE YOUR GOALS. So easy a 3rd grader can do it! Chapter 26o MARKETING - The BIGGEST MISTAKE most Chiropractors make when marketing their practice, and exactly how to AVOID making that mistake (including examples). Chapter 11o MESSAGE - The ABSOLUTE 4 THINGS EVERY PATIENT WANTS TO KNOW (and why you shouldn't make them ask). Chapter 12o REACTIVATIONS - One easy way to double patient reactivations - literally overnight. This one innovative technique added $100,000 additional income to a practice! Chapter 7o GUARANTEES - 5 absolute guarantees you can give to every patient - Guarantees that your competition can't or won't. Chapter 8o ADVERTISING - Actual Case Study: How a $5,000 advertising investment turned into $240,000 in 120 days. Chapter 13o PATIENT ATTRACTION - 10 SUPER SUCCESSFUL lessons from Starbucks that we can easily apply to our practices. Chapter 27o PROMOTING YOUR PRACTICE - The #1 FASTEST way to grow your practice - PROVEN and time-tested. Chapter 16o YOUR WEBSITE - How to prevent your website from becoming one click away from oblivion. Chapter 17o BUSINESS MANAGEMENT - Why most doctors typically only know HALF of the things wrong with their practice (and how to identify the other half). Chapter 28o SYSTEMS - Powerfully effective 7-word phrase to keep you focused and on track to huge profits and successes. Chapter 26o MINDSET - The signs and SINS of "Poverty Consciousness" and how it will prevent you from achieving your goals and dreams. Chapter 29o PATIENT ATTRACTION / INTERNET - The PROVEN FORMULA for super successful home page videos. Chapter 14o REFERRALS - Why patients refer, and more importantly, WHY THEY WON'T REFER. This is easy to fix! Chapter 5o FATAL ASSUMPTIONS - Step-by-stap accounting of what one doctor did to lose a $23,000 patient (and probably many others). Chapter 19o POSITIONING - The "Million Dollar Question" about positioning your image and practice identity and 20-plus PROVEN ways to bolster your image and reputation in your community. Chapter 18o REPUTATION - How and what it takes to have patients driving right past every other Chiropractors office in town on their way to you. Chapter 8o THE INTERNET - The 3 CRITICAL QUESTIONS you MUST answer on your home page. Chapter 17