How To Price Your Platypus

Price is one of the most important things for a business to get right, and one of the hardest. It's too easy to go for a lower price for your product or service to try to get more sales, or to keep launching one discount promotion after another.All you are doing is giving money (and profit!) away.'How To Price Your Platypus' is a practical guide that helps you to find ways to increase your price, whether you sell products or services.Why a platypus? Well, if you had a platypus, what price would you decide to sell it for? You can't look up other platypus sellers on Google to find a typical price, they don't exist. So where do you start? Most businesses have a platypus of their own, a pricing challenge that they would love to find a solution for.The book starts with a review of some simple tools that can be used to help you decide what your pricing potential is - just how much could you try to increase your prices by? But that's only half the story. Once you have decided what to charge, how do you communicate those prices successfully? That's where the psychology comes in.Each moment we all make multiple decisions about all sorts of things, and those decisions are almost all unconscious. This is true of almost all pricing decisions too, even when selling to a business buyer. By understanding the psychology behind how we make those pricing decisions, you can successfully charge a higher price.

What has a bill like a duck's and the body of a beaver? A platypus, probably. Engaging text follows a female platypus through her life, while sidebars offer in-depth information about this unique monotreme and her environment. Vivid, accurate illustrations capture the wonder of this amazing creature.

Interested in the origins of the species? Consider the Platypus uses pets such as dogs and cats as well as animal outliers like the axolotl and naked mole rat to wittily tackle mind-bending concepts about how evolution, biology, and genetics work. Consider the Platypus explores the history and features of more than 50 animals to provide insight into our current understanding of evolution. Using Darwin's theory as a springboard, Maggie Ryan Sandford details scientists' initial understanding of the development of creatures and how that has expanded in the wake of genetic sequencing, including the: Peppered Moth, which changed color based on the amount of soot in the London air; California Two-Spotted Octopus, which has the amazing ability to alter its DNA/RNA not over generations but during its lifetime; miniscule tardigrade, which is so hearty it can withstand radiation, lack of water and oxygen, and temperatures as low as -328°F and as high 304 °F; and, of course, the platypus, which has so many disparate features, from a duck's bill to venomous spur to mammary patches, that scientists originally thought it was a hoax. Surprising, witty, and impeccably researched, Sandford describes each animal's significant features and how these have adapted to its environment, such as the zebra finch's beak shape, which was observed by Charles Darwin and is a cornerstone of his Theory of Evolution. With scientifically accurate but charming art by Rodica Prato, Consider the Platypus showcases species as diverse as the sloth, honey bee, cow, brown kiwi, and lungfish, to name a few, to tackle intimidating concepts is a accessible way.

The extraordinary story of how a curious creature baffled the world.

Find out what a platypus has in common with a beaver or a dolphin. Learn what sets a platypus apart from a giraffe or a wild dog. Readers will compare key traits of platypuses—their appearance, behavior, habitat, and life cycle—to traits of other mammals. Charts and sidebars support key ideas and provide details. Through gathering information about similarities and differences, readers will make connections and draw conclusions about what makes this animal a mammal and how mammals are alike and different from each other.

Oi! Where are duck-billed platypuses meant to sit? And kookaburras and hippopotamuses and all the other animals with impossible to rhyme with names? Over to you, Frog!

This New York Times bestseller is the hilarious philosophy course everyone wishes they’d had in school. Outrageously funny, Plato and a Platypus Walk into a Bar... has been a breakout bestseller ever since authors—and born vaudevillians—Thomas Cathcart and Daniel Klein did their schtick on NPR’s Weekend Edition. Lively, original, and powerfully informative, Plato and a Platypus Walk Into a Bar... is a not-so-reverent crash course through the great philosophical thinkers and traditions, from Existentialism (What do Hegel and Bette Midler have in common?) to Logic (Sherlock Holmes never deduced anything). Philosophy 101 for those who like to take the heavy stuff lightly, this is a joy to read—and finally, it all makes sense! And now, you can read Daniel Klein's further musings on life and philosophy in Travels with Epicurus and Every Time I Find the Meaning of Life, They Change it.

Platypus decides it's the perfect day to go collecting. He finds a big rock, an old shoe and a broken umbrella, but none of these are quite what he's looking for. Then he finds a curly shell - just right But it keeps going missing from his special box. The 'thief' turns out to be a little hermit crab living inside the shell so Platypus takes it back to the sea where it belongs. Luckily there are plenty of unoccupied shells for Platypus to collect - and keep.