How To Win Campaigns

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.

“I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.

This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.