How Your Small Local Business Can Get More Customers On The Internet

Local Internet Marketing For Small Business is designed to help any small business owner to understand how they can explode their business with the power of local Internet marketing. This book will guide you through 11 powerful ways to promote your business within your community, get more customers and dramatically increase your sales.

Over the last 10 years or so, the Internet has become more and more ingrained in our daily lives. People use the Internet to search for almost everything, including local businesses and other local information. With the explosive growth of smartphones, this rush to the Internet for information is clearly accelerating. The question you must ask yourself is, "When someone is looking for the products/services I offer, and they look on their smartphone or on their computer, can they find me?" If the answer is "no", or even if the answer is "I have a website, but it's not bringing me any new customers," then this book, full of free Internet Advertising ideas is for you. The bottom line is that if you're not on page 1 of a Google search for your product or service, you are virtually invisible. If you're still relying on your very expensive ad in the Yellow Pages to bring you new customers, you've undoubtedly noticed a sharp drop-off in effectiveness over the last several years. There is a concern that the cost of Internet advertising is prohibitive and that only the major corporations can play that game and win. The truth is just the opposite. More and more, the big boys are falling off of page 1 as Google continues to move toward their local search strategy. Internet advertising marketing is rapidly becoming the media of choice, especially for small, local businesses. This book describes many of the things that you need to be aware of when marketing on the web, as well as some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often. Within this book you will find information such as: - Why mobile marketing is important and how to have a great mobile site... - How social media is changing things up, and how to have a great social media strategy... - Facebook Ads Best Practices... - How to make use of review sites like Yelp and CitySearch... - Things a site absolutely must have to be optimized for success... - And a LOT more.

How To Triple Your Customers in 48 Hours. A quick and easy read, this book is jam packed with takeaways and strategies to boost your profits. The perfect introduction to Internet Marketing.You want to stay abreast of the rapid changes through which the internet is constantly evolving and keep yourself on the cutting edge, to generate more customers, boost your profits and overthrow your competition, but the landscape changes on a daily basis. I have good news! I can put you at the top of the search engines, the only place that matters online, in the next 60 days, guaranteed. Further, I can keep you there from month-to-month despite constant internet changes. Even further, I can triple your customer response rate within the next 48 hours. (I'll show you how in Chapter Two.)My name is Rick Reed and I'm a partner in “Rapid Marketing Results” (RMR Marketing, LLC) with more than 30 years' experience in media marketing. 100% of my clients maintain a presence above-the-fold in the 3 major search engines, Google, Bing and Yahoo.What does this mean to you, as a client? If you have been below-the-fold (more than one-third down the first page of Google, for instance), rising above-the-fold should at least triple your online customer response. Could you handle 3 times as many customers?Relevant communication (content) is what Google measures to determine whether you are the answer to your potential customer's search. They do this with hundreds of top secret proprietary criteria that we will discuss in a later chapter. But, in my opinion, the most important criterion is conversion. Content that converts potential customers to actual customers should be the basis of any marketing strategy.But Content, or the message, is not necessarily a sales pitch. It can take any of hundreds of forms. Content can be subtle or subliminal, crazy loud and flashy, or anything in between. Content can be delivered through a myriad of diverse media, including written word, visual images, audio channels, billboards, video, flash streams, or an infinite combination of senses.So how are you going to structure your content (message) to connect to your traffic (potential customers) in such a way to convert your traffic to customers and get your desired response (usually money, but sometimes something more altruistic, like Global Awareness)? That is what Marketing is all about.Selling internet marketing services to Local Business Owners and Professionals is the latest craze among the “Make-Money-From-Home-in-Your-Underwear” crowd. You may have noticed the increase in phone calls, Emails, and proposals to provide these services to you. Perhaps you've been burned by one of these newly baptized “experts”.I'd encourage you right now to consider my credentials to guide you as a Marketing Consultant.

One of the biggest concerns for any business owner is the need for new customers and increased revenues.For decades, most small businesses relied on the Yellow Pages(r) or local newspapers as their top choice for promotional opportunities. While these methods certainly got the word out to local consumers, the option was reasonably expensive, but businesses could count on them to produce results.This is no longer the case. The growth of the Internet has MASSIVELY shifted the eyeballs away from the Yellow Pages(r) and newspapers. The readership of these publications have fallen off of the proverbial cliff.These changes have caused a MAJOR problem for many business owners who are now forced to change their promotional strategies. The Internet, as wonderful as it is, has been very problematic for business owners.Gone are the days of calling up the local Yellow Pages(r) or newspaper and have them work up an ad for you that would perform reasonably well. The power to promote yourself is now in your own hands. The good news is you don't have to spend a ton of money to get started attracting new customers to your business.Just like the users of these publications that have shifted from the traditional publication to the Internet, it's time to embrace this medium for marketing and make it work for you. It's time to learn about online marketing, what works, and what doesn't.This guide is your best first step, use it well and prosper.

Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.