Iconic

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.

Iconic Events explores the social forces that have shaped the meanings around and enduring significance of events that have captured the public's imagination, including: Titanic, Pearl Harbor, Columbine, and September 11th. The book focuses on three interpretive phases including journalistic representations, political appropriations, and popular adaptations and pays particular attention to the development of dominant and resistive event narratives.

A case study of multimodal systems and a new interpretation of Charles S. Peirce's theory of reasoning and signs based on an analysis of his system of Existential Graphs. At the dawn of modern logic, Charles S. Peirce invented two types of logical systems, one symbolic and the other graphical. In this book Sun-Joo Shin explores the philosophical roots of the birth of Peirce's Existential Graphs in his theory of representation and logical notation. Shin demonstrates that Peirce is the first philosopher to lay a solid philosophical foundation for multimodal representation systems. Shin analyzes Peirce's well-known, but much-criticized nonsymbolic representation system. She presents a new approach to his graphical system based on her discovery of its unique nature and on a reconstruction of Peirce's theory of representation. By seeking to understand graphical systems on their own terms, she uncovers the reasons why graphical systems, and Existential Graphs in particular, have been underappreciated among logicians. Drawing on perspectives from the philosophy of mind, cognitive science, logic, and computer science, Shin provides evidence for a genuinely interdisciplinary project on multimodal reasoning.

This book features a new series of drawings by African-American artist Leon Hicks exhibited at the Sheldon Art Galleries in St. Louis from February 24 - June 30, 2007. For 50 years, virtuoso artist, theoretician and Professor Emeritus in the Department of Art at Webster University in St. Louis, Leon Hicks has created works that are aesthetically beautiful and conceptually complex. This book presents a selection from three new series: "Iconic Caper/Dancing," "The Hip-Hop Allergories," and "Three Sinks X Series, Iconic Caper/Dancing: Special Series." Hicks has an M.F.A degree in printmaking and an M.A. in painting from the State University of Iowa and a B.S. in painting and sculpture from Kansas State University. He also studied Art History at Stanford University, La Romita School of Art and at Atlanta University. Hicks has exhibited nationally and internationally and his works are in numerous public and private collections.

Iconic Designs is a beautifully designed and illustrated guide to fifty classic 'things' – designs that we find in the city, in our homes and offices, on page and screen, and in our everyday lives. In her introduction, Grace Lees-Maffei explores the idea of iconicity and what makes a design 'iconic', and fifty essays by leading design and cultural critics address the development of each iconic 'thing', its innovative and unique qualities, and its journey to classic status. Subjects range from the late 19th century to the present day, and include the Sydney Opera House, the Post-It Note, Coco Chanel's classic suit, the Sony WalkmanTM, Hello KittyTM, Helvetica, the Ford Model T, Harry Beck's diagrammatic map of the London Underground and the Apple iMac G3. This handsome volume provides a treasure trove of 'stories' that will shed new light on the iconic designs that we use without thinking, aspire to possess, love or hate (or love to hate) and which form part of the fabric of our everyday lives.

Iconicity has become a popular notion in contemporary linguistic research. This book is the first to present a synthesis of the vast amount of scholarship on linguistic iconicity which has been produced in the previous decades, ranging from iconicity in phonology and morpho-syntax to the role of iconicity in language change. An extensive analysis is provided of some basic but nonetheless fundamental questions relating to iconicity in language, including: what is a linguistic sign and how are linguistic signs different from signs in general? What is an iconic sign and how may iconicity be involved in language? How does iconicity pertain to the relation between language and cognition? This book offers a new and comprehensive theoretical framework for iconicity in language. It is argued that the linguistic sign is fundamentally arbitrary, but that iconicity may be involved on a secondary level, adding extra meaning to an utterance.

The lexicon of Japanese contains a large number of conventional mimetic words which vividly depict sounds, manners of action, states of mind etc. These words are notable for their distinctive syntactic properties, for the strikingly patterned way in which they exploit sound-symbolic correspondences, and for the copiousness of their use in conversation as well as in many written registers of Japanese. This dictionary is a comprehensive resource for linguists, language teachers, translators, and others who require detailed information about this important sector of the Japanese vocabulary. Examples created by the editors are accompanied by thousands of contextualized, referenced examples from published sources to illustrate the alternative meanings of each mimetic form. All examples appear in Japanese orthography, in romanization, and in English translation. Concise information is provided concerning the varieties of syntactic usage appropriate for each mimetic. An extensive English index facilitates comparison of English and Japanese vocabulary.

In words and photographs, this book portrays the iconic locations that exemplify Cornwall, its unique culture, heritage, beauty and atmosphere.