Ideologies Of The Real In Title Sequences Motion Graphics And Cinema

This book explores the question of realism in motion pictures. Specifically, it explores how understanding the role of realism in the history of title sequences in film can illuminate discussions raised by the advent of digital cinema. Ideologies of the Real in Title Sequences, Motion Graphics and Cinema fills a critical and theoretical void in the existing literature on motion graphics. Developed from careful analysis of André Bazin, Stanley Cavell, and Giles Deleuze’s approaches to cinematic realism, this analysis uses title sequences to engage the interface between narrative and non-narrative media to consider cinematic realism in depth through highly detailed close readings of the title sequences for Bullitt (1968), Kolchak: The Night Stalker (1974), The Number 23 (2007), The Kingdom (2008), Blade Runner: 2049 (2017) and the James Bond films. From this critique, author Michael Betancourt develops a modal approach to cinematic realism where ontology is irrelevant to indexicality. His analysis shows the continuity between historical analogue film and contemporary digital motion pictures by developing a framework for rethinking how realism shapes interpretation.

This book develops a critical and theoretical approach to the semiotics of motion pictures as they are applied to a broader range of constructions than traditional commercial narrative productions. This interdisciplinary approach begins with the problems posed by motion perception to develop a model of cinematic interpretation that includes both narrative and non-narrative types of productions. Contrasting traditional theatrical projection and varieties of new media, this book integrates analyses of title sequences, music videos, and visual effects with discussions on classic and avant-garde films. It further explores the intersection between formative audio-visual cues identified by viewers and how viewers’ desires direct engagement with the motion picture to present a framework for understanding cinematic articulation. This new theoretical model incorporates much of what was neglected and gives greater prominence to formerly critical marginal productions by showing the fundamental connections that link all moving imagery and animated text, whether it tells a story or not. This insightful work will appeal to students and academics in film and media studies.

Title sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows.

"“What exactly does AI automate?” Betancourt begins with the obvious answer, ‘human labor,’ and ends with the nature of value created in capitalism. His analysis was written for a lecture at the Aspen Institute–Germany’s Third Annual Berlin AI Conference, “Humanity Enabled: AI & the Great Economic Awakening” in March, 2020. The ‘great decoupling’ of labor from productivity and value suggests the potential for a post-labor economy, and the expansion of the ‘society of leisure’ formerly reserved for only the dominant social classes. This book concerns the social, cultural, and economic barriers to the development of a fairer, egalitarian, and more democratic society in terms of a broad, kaleidoscopic array of tendencies including the gamification of social activity by social credit, the role of marketing in popular media, the authoritarian usurpation of democracy in the smart city, and the proposal of universal basic income as a palliative for the replacement of human labor by machinery. Opposition to the emergence of the ‘society of leisure’ is not economic but cultural, a confluence of religious and social prohibitions on leisure that simultaneously devalue, demonize, and disenfranchise labor: this emergent conflict is the cultural significance of AI. About the author: Michael Betancourt is a critical theorist and research artist whose work is concerned with the cultural impacts of digital technology and capitalist ideology. He has written more than thirty books, including The Critique of Digital Capitalism, The Digital Agent versus Human Agency, The History of Motion Graphics, and Glitch Art in Theory and Practice. His writing has been translated into Chinese, French, German, Greek, Italian, Japanese, Persian, Portuguese, and Spanish. These publications complement his movies, which have been screened internationally in art fairs, film festivals, and museums."

Most Canadians are city dwellers, a fact often unacknowledged by twentieth-century Canadian films, with their preference for themes of wilderness survival or rural life. Modernist Canadian films tend to support what film scholar Jim Leach calls “the nationalist-realist project,” a documentary style that emphasizes the exoticism and mythos of the land. Over the past several decades, however, the hegemony of Anglo-centrism has been challenged by francophone and First Nations perspectives and the character of cities altered by a continued influx of immigrants and the development of cities as economic and technological centers. No longer primarily defined through the lens of rural nostalgia, Canadian urban identity is instead polyphonic, diverse, constructed through multiple discourses and mediums, an exchange rather than a strict orientation. Taking on the urban as setting and subject, filmmakers are ideally poised to create and reflect multiple versions of a single city. Examining fourteen Canadian films produced from 1989 to 2007, including Denys Arcand’s Jésus de Montréal (1989), Jean-Claude Lauzon’s Léolo (1992), Mina Shum’s Double Happiness (1994), Clément Virgo’s Rude (1995), and Guy Maddin’s My Winnipeg (2007), Film and the City is the first comprehensive study of Canadian film and “urbanity”—the totality of urban culture and life. Drawing on film and urban studies and building upon issues of identity formation in Canadian studies, Melnyk considers how filmmakers, films, and urban audiences experience, represent, and interpret urban spatiality, visuality, and orality. In this way, Film and the City argues that Canadian narrative film of the postmodern period has aided in articulating a new national identity.

Analysing dozens of key animated films, the book examines the emergence of new genres and stylistic approaches, as well as the ongoing blurring of boundaries between animation and live-action and explores how animation in the United States both responds to and recapitulates the values, beliefs, hopes and fears of the nation.

There is growing recognition and understanding of music’s fundamentally spatial natures, with significances of space found both in the immediacy of musical practices and in connection to broader identities and ideas around music. Whereas previous publications have looked at connections between music and space through singular lenses (such as how they are linked to ethnic identities or how musical images of a city are constructed), this book sets out to explore intersections between multiple scales and kinds of musical spaces. It complements the investigation of broader power structures and place-based identities by a detailed focus on the moments of music-making and musical environments, revealing the mutual shaping of these levels. The book overcomes a Eurocentric focus on a typically narrow range of musics (especially European and North American classical and popular forms) with case studies on a diverse set of genres and global contexts, inspiring a range of ethnographic, text-based, historical, and practice-based approaches.