Image Building

Municipal image-building now promotes cities globally, and also to their own citizens. Image-building in Canadian Municipalities explores the decision making processes that determine how cities and towns choose to represent themselves. It also assesses the effectiveness of those processes and of the images themselves. Documenting how image-building policies vary across municipalities and provinces, contributors focus on the interaction between various levels of government and on the involvement and influence of business organizations, heritage associations, environmental groups, and other social forces. Delving into largely unexplored areas of research, with a particular interest in smaller towns and cities, authors show how municipal image-making is often used to advance other policy objectives, and thereby intersects with areas such as culture, economic development, tourism, and immigration. Image-building in Canadian Municipalities shows how municipalities of all sizes are conscious of their images. Thought-provoking and instructive, it provides lessons to policy makers and social interest groups about creating better public policies. Contributors include Caroline Andrew (University of Ottawa), John C. Lehr (University of Winnipeg), Judy Lynn Richards (University of Prince Edward Island), Cristine de Clercy (University of Western Ontario), Peter Ferguson (University of Western Ontario), and Karla Zubrycki International Institute for Sustainability, Winnipeg).

The present book is an attempt to touch on one of the most neglected and talked aspects of a significant portion of the population (the most vulnerable tribals of MP) and also what can be done to build the image of these tribal groups. One of the authors has done significant research work in the field by visiting the actual places of residence of the tribal groups under study and has extensively interviewed them. As both the authors are from the management stream a new perspective is presented in the book. Till now this was the domain of the sociologists and the anthropologists, but the management perspective will help the readers to view things differently. The book is divided into six chapters. The first chapter titled “Image building and understanding the tribes is an introduction to both the tribes as well as what all comprises image building. This chapter is basically for those readers who are not acquainted with the tribal groups and what is meant by the terminology like most vulnerable groups. The chapter also introduces what image building means. Chapter two is more about the reports and the works done by the other scholars so that the readers know what other scholars view about the present topic and also the authors have developed their research and the findings based on the work of the scholars of the field. Chapters three and four comprise the crux of our work. These two chapters will help the readers to get an understanding of the culture, living styles, and every aspect of the life of these MVTGs. A comparative study will help the readers to know that though all the three groups are from MP still many differences are there among the three groups and the management of their everyday living and image building will be decided based on these differences. Forest, agriculture, migration, education, culture, dance, house structure, tattoo, worship, food, etc. are some of the aspects which are dealt with and all the three groups are compared on these features. Chapter five deals with the image-building aspects with the background of all the marketing concepts required to make the image of these tribes as required and what can be done to enhance the image. For the readers having no background in management, the chapter is such planned that they get an idea about the basic terminology of promotion and image building. Chapter six comprises what we feel as researchers and some of the suggestions from our side based on the four years of exhaustive work we have done. These suggestions can help the MVTGs to get what they want (not using the term “including in mainstream”). So, we conclude that this book can be an effort to start the debate from a very new perspective.

This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled. Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.

This generously illustrated examination of architectural photography from the 1930s to the present shows how the medium has helped shape familiar views of iconic buildings. Photography has both manipulated and bolstered our appreciation of modern architecture. With beautiful photographs of private and public buildings by Julius Shulman, Candida Höfer, Andreas Gursky, Thomas Struth, and others, this book examines the central and active role that photography plays in defining and perpetuating the iconic nature of buildings and places. This volume shows how different photographers represent the same building, offers commentaries on the "American dream," and explores changes in commercial architectural photography. Placing decades-old images alongside modern ones, Image Building depicts the idea of the comfortable middle-class home and the construction of suburbia as an ironic ideal. It presents the ways that public spaces such as libraries, museums, theaters, and office buildings are experienced differently as photographers highlight the social, cultural, psychological, and aesthetic conditions to reveal the layered meanings of place and identity. Looking at how photography shapes and frames our understanding of architecture, this volume offers thought-provoking points of view through an exploration of social and cultural issues. Published in association with the Parrish Art Museum

Practical answers to help readers overcome their fears, anxieties, and lack of self-confidence. This book will show them how God's higher image of who they are can take root in their hearts and minds.

The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.

With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.

Examining spatial transformations in Bangalore, one of India's fastest growing cities, this book highlights the influence of information and communications technology (ICT) development on the city. Focusing on the production of urban space and the processes that inform such production, the author proposes that Silicon Valley, California has become a globalized model for the production of ICT urban development. The book presents a history of Bangalore's urban development and the emergence of the ICT industry there. Using this historical analysis and the geography of ICT development, the author identifies several case study areas where ICT development is transforming the built environment. Building on this analysis, the author goes on to suggest that the development in Bangalore over the last 20 years represents a type of informational cascade, and that the case studies illustrate that local information alters the course of ICT development and has the potential to overturn this cascade. This in turn could lead to a more sustainable urban future, one that profits from the city's regional advantages. The transformations taking place in Bangalore are occurring in many cities that are competing in the new informational economy. This book makes an important contribution to studies on South Asia as well as Architecture and Urban Studies.