In The Name Of Gucci

The gripping family drama—and never-before-told love story—surrounding the rise and fall of the late Aldo Gucci, the man responsible for making the legendary fashion label the powerhouse it is today, as told by his daughter. Patricia Gucci was born a secret: the lovechild whose birth could have spelled ruination for her father, Aldo Gucci. It was the early 1960s, the halcyon days for Gucci—the must-have brand of Hollywood and royalty—but also a time when having a child out of wedlock was illegal in Italy. Aldo couldn't afford a public scandal, nor could he resist his feelings for Patricia’s mother, Bruna, the paramour he met when she worked in the first Gucci store in Rome. To avoid controversy, he sent Bruna to London after she became pregnant, and then discretely whisked her back to Rome with her newborn hidden from the Italian authorities, the media, and the Gucci family. In the Name of Gucci charts the untold love story of Patricia’s parents, relying on the author’s own memories, a collection of love letters and interviews with her mother, as well as an archive of previously unseen photos. She interweaves her parents' tempestuous narrative with that of her own relationship with her father—from an isolated little girl who lived in the shadows for the best part of a decade through her rise as Gucci's spokesperson and Aldo's youngest protégé, to the moment when Aldo’s three sons were shunned after betraying him in a notorious coup and Patricia—once considered a guilty secret—was made his sole universal heir. It is an epic tale of love and loss, treason and loyalty, sweeping across Italy, England and America during the most tumultuous period of Gucci's sixty years as a family business.

NOW A MAJOR MOTION PICTURE from director Ridley Scott, starring Lady Gaga and Adam Driver The sensational true story of murder, madness, glamour, and greed that shook the Gucci dynasty, now fully updated with a new afterword On the morning of March 27, 1995, four quick shots cracked through Milan’s elegant streets. Maurizio Gucci, heir to the fabulous fashion dynasty, had been ambushed, slain on the steps to his office by an unknown gunman. Two years later, Milan’s chief of police entered the sumptuous palazzo of Maurizio’s ex-wife, Patrizia Reggiani—nicknamed “the Black Widow” by the press—and arrested her for the murder. Did Patrizia kill her ex-husband because his spending was wildly out of control? Did she do it because he was preparing to marry his mistress? Or is it possible Patrizia didn’t do it at all? The Gucci story is one of glitz, glamour, and intrigue—a chronicle of the rise, near fall, and subsequent resurgence of a fashion dynasty. Beautifully written, impeccably researched, and widely acclaimed, The House of Gucci is a page-turning account of high fashion, high finance, and heartrending personal tragedy.

From the platinum selling recording artist and New York Times bestselling author of The Autobiography of Gucci Mane comes THE GUCCI MANE GUIDE TO GREATNESS—an unprecedented look at Gucci Mane’s secrets to success, health, wealth, and self-improvement. From Gucci: “I live by the principles in this book. I wanted to write this book to give you a tool set. This book should touch people who are going through something. It’s not going to be easy. But study these words, and put them into action. I want this book to keep you motivated. I want you to keep coming back to it for guidance and inspiration. You can put it on your shelf and keep going to The Gucci Mane Guide to Greatness. This book is a challenge. Don’t underestimate yourself. Don’t think that what you’re saying is not important. Don’t think you can’t achieve the impossible. Everyone needs some game, so here it is. The Gucci Mane Guide to Greatness is for the world. Enjoy.” In this inspiring follow up to his iconic memoir, Gucci Mane gifts us with his playbook for living your best life. Packed with stunning photographs, The Gucci Mane Guide to Greatness distills the legend’s timeless wisdom into a one-of-a-kind motivational guidebook. Gucci Mane emerged transformed after a turbulent life of violence, crime, and addiction to become a dazzling embodiment of the power of positivity, focus, and hard-work. Using examples from his life of unparalleled success, Gucci Mane looks inward and upward to offer his blueprint for greatness. A must read for anyone with big ambitions and bigger dreams.

The highly anticipated memoir from Gucci Mane, "one of hip-hop's most prolific and admired artists" (The New York Times).

An unprecedented publication showcasing Gucci as never before, including thought-provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs. Published in conjunction with the opening of the new Gucci Museum in Florence, Gucci is the ultimate celebration of the world-renowned fashion house. Told through a loose grouping of words, concepts, shapes, and moods, the book tells its story through new conceptual forms and the free links between images, symbols, and objects. Edited by Gucci Creative Director Frida Giannini, with essays and inserts by contributors including Katie Grand, Peter Arnell, Rula Jebreal, Christopher Breward and Stefano Micelli, Gucci: The Making Of is a dynamic record of a much-coveted brand that will be a must this season for anyone with a love of fashion and an interest in contemporary culture. This comprehensive volume showcases the genius of the fashion house through an exclusive lens with inside looks into the inspirations behind the design. This gorgeous book designed by Arnell offers an in-depth look into Gucci’s origins, identity, influence, and innovation, including fabrication methods and appropriation of signature materials, past and present, and its influence among high society and Hollywood. The book is a heartfelt and personalized tribute to the heritage and influence of this iconic, multifaceted brand. In recognition of its ongoing partnership with UNICEF and the release of this luxury edition, Gucci will make a donation of US $250,000 to support UNICEF's Schools for Africa initiative.

From the founding of the company by her great-grandfather Guccio to the love story of her parents Paolo and Yvonne, through to the many years working in Florence and abroad, Patrizia Gucci retraces the steps of the success of one of the greatest dynasties of Italian entrepreneurship. Personal memories are interwoven with the story behind the creation of models that would go on to become objects idolised all over the world. There is no lack of painful moments, such as the tragic death of her cousin Maurizio, and finally the conflicts that would lead to the sale of the family business. For the first time, a Gucci personally tells the true story of the family that gave birth to one of the most internationally-known Italian brands, synonymous with timeless elegance. And, along the way, also clears up a few things ...