In The News 3rd Edition

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

First there was the spoken word, the long-distance runner, and later the wall posters of ancient Rome and China. Here is an investigation of the human need to gather and spread news, proving that the hunger for news and sensationalism wasn't born with modern technology.

Numbers and statistical claims dominate today's news. Politics, budgets, crime analysis, medical issues, and sports reporting all demand numbers. Now in its third edition, News & Numbers focuses on how to evaluate statistical claims in science, health, medicine, and politics. It does so by helping readers answer three key questions about all scientific studies, polls, and other statistical claims: "What can I believe?" "What does it mean?" and "How can I explain it to others?" Updated throughout, this long overdue third edition brings this classic text up-to-date with the 21st century with a complete updating of examples, case studies, and stories. The text emphasises clear thinking and common sense approaches for understanding, analyzing and explaining statistics, and terms throughout the book are explained in easy-to-understand, nontechnical language. Much new material has been added to ensure the text maintains its pertinent approach to the subject, including: A section on computer modelling Additional chapters on risks and 'missing numbers' Updated sections on health plans and insurance, including updates on President Obama's health system overhaul & new material on health care costs and quality

Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.

A comprehensive and accessible introductory text for journalism students. Lanson and Stephens provide thorough instruction on writing and reporting, examples of good and bad writing and extensive opportunities to apply their advice through practical exercises. Based on the authors' careers as journalists and journalism professors--and on the experience of dozens of other reporters--this textbook/workbook gives students a clear, logical introduction to the craft of journalism. The book has three goals: to teach clear, concise and accurate writing; to teach students how to find reliable information about newsworthy events and issues and how to set this information within an understandable and meaningful context; to explain the workings of print, online and broadcast newsrooms and how the gathering and delivery of news are changing in today's increasingly digital and cross-media age.--From publisher description.

The Book That Every Citizen and Journalist Should Read “What this book does better than any single book on media history, ethics, or practice is weave . . . [together] why media audiences have fled and why new technology and megacorporate ownership are putting good journalism at risk.” —Rasmi Simhan, Boston Globe “Kovach and Rosenstiel’s essays on each [element] are concise gems, filled with insights worthy of becoming axiomatic. . . . The book should become essential reading for journalism professionals and students and for the citizens they aim to serve.” —Carl Sessions Stepp, American Journalism Review “If you think journalists have no idea what you want . . . here is a book that agrees with you. Better—it has solutions. The Elements of Journalism is written for journalists, but any citizen who wonders why the news seems trivial or uninspiring should read it.” —Marta Salij, Detroit Free Press The elements of journalism are: * Journalism’s first obligation is to the truth. * Its first loyalty is to citizens. * Its essence is a discipline of verification. * Its practitioners must maintain an independence from those they cover. * It must serve as an independent monitor of power. * It must provide a forum for public criticism and compromise. * It must strive to make the significant interesting and relevant. * It must keep the news comprehensive and proportional. * Its practitioners must be allowed to exercise their personal conscience.

Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.