Inside Retail Sales Promotion And Advertising
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Inside Retail Sales Promotion and Advertising
Author | : Harry Spitzer,F. Richard Schwartz |
Publsiher | : HarperCollins Publishers |
Total Pages | : 456 |
Release | : 1982 |
Genre | : Advertising |
ISBN | : UOM:39076006662212 |
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Retail Advertising and Promotion
Author | : Jay Diamond |
Publsiher | : Bloomsbury Publishing USA |
Total Pages | : 449 |
Release | : 2011-03-17 |
Genre | : Business & Economics |
ISBN | : 9781609019723 |
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Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Handbook of Sales Promotion
Author | : Stanley M. Ulanoff |
Publsiher | : McGraw-Hill Companies |
Total Pages | : 652 |
Release | : 1985 |
Genre | : Business & Economics |
ISBN | : UCSC:32106006923863 |
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Fashion Sales Promotion
Author | : Pamela M. Phillips,Ellye Bloom,John D. Mattingly |
Publsiher | : John Wiley & Sons |
Total Pages | : 248 |
Release | : 1985 |
Genre | : Business & Economics |
ISBN | : IND:39000008270725 |
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In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Retail Merchandising and Promotion
Author | : Aaron Hamilton Chute |
Publsiher | : Unknown |
Total Pages | : 20 |
Release | : 1966 |
Genre | : Retail trade |
ISBN | : MINN:30000004579243 |
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The Power of Point of Purchase Advertising
Author | : Robert Liljenwall |
Publsiher | : Point-of-Purchase Advertising Intl |
Total Pages | : 252 |
Release | : 2004-03 |
Genre | : Business & Economics |
ISBN | : 0970709919 |
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Retail Advertising and Sales Promotion
Author | : Charles Mundy Edwards (Jr.),Russell A. Brown |
Publsiher | : Unknown |
Total Pages | : 726 |
Release | : 1959 |
Genre | : Business & Economics |
ISBN | : MINN:319510009810566 |
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Sales Promotion and Modern Merchandising
Author | : John F. Luick,William Lee Ziegler |
Publsiher | : Unknown |
Total Pages | : 168 |
Release | : 1968 |
Genre | : Merchandising |
ISBN | : UCAL:B3376117 |
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