Institutional Advancement

This study examined the institutional advancement programs of successful American private/Catholic universities, two private universities in the United Sates, and two institutions in the Congo. Funding strategies constitute the backbone of advancement programs for successful American private universities/colleges. This study also investigated the funding mechanisms that successful private universities in the United States utilized to obtain philanthropic dollars. Further, the research assessed the roles of the successful private university presidents and trustees, and determined how public relations impacted the institutional advancement results of those institutions. Finally, the results of this investigation suggested practical applications for the Congolese/African universities. Grunig s Four Models of Public Relations (1992) provided the conceptual framework of this research. Grunig developed the assumption that excellent private organizations, such as private universities/colleges in the United States, utilized the two-way symmetric model of public relations/communication, which accounted for the advancement effectiveness of those institutions.

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education. Special Features: Coverage of historical and theoretical underpinnings and insights from related literature and research. Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni. On-the-ground case studies bring theories into focus by creating a bridge to experience and action. Practical implications for the design of fundraising campaigns and strategies. Guiding questions that encourage students to think beyond the current literature and practice. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.

This report looks closely at the management and fundraising activities of college offices of institutional advancement or their equivalent. Survey participants rate the fundraising methods most useful to them, including brick campaigns, facility naming campaigns, telethons, auctions, and capital campaigns, among others.The report offers hard data on spending on direct mail, telephone solicitation and other fundraising methods, as well as benchmarking data on advancement office funding, personnel, office space, use of consultants and budgets. The study also offers data on spending on rewards for donors, donor outreach and other facets of college fundraising. Survey participants relate what they do on their own, what they outsource, how often they use campaign consultants, and what kind of consultants that they use - as well as revealing their future plans for use of them. Nearly 400 tables of data in this 140-page report are broken out by value of endowment, enrollment size, type of college and public/private status of the college.

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

Historic St. Augustine Research Institute William L. Proctor Award Henry Flagler's opulent Hotel Ponce de Leon drew worldwide praise from the day its elaborately carved doors opened in 1888. Built in the Spanish Renaissance Revival style, the architectural and engineering marvel featured the talents of a team of renowned artisans, including the designs of architects John Carrère, Thomas Hastings, and Bernard Maybeck, electricity by Thomas Edison, and interior decoration and stained glass windows by Louis Tiffany. Hotel Ponce de Leon is the first work to present the building's complete history and detail its transformation into the heart of Flagler College. Leslee Keys, who assisted in the restoration, recounts the complicated construction of the hotel--the first major structure to be built entirely of poured concrete--and the efforts to preserve it and restore it to its former glory. The methods used at Flagler College have been recognized as best practices in historic preservation and decorative arts conservation, and today the campus is one of Florida's most visited heritage tourism destinations.