International Communication Strategies Of Chinese Radio And Tv Networks

This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

This book provides a comprehensive and up-to-date scholarly examination of how China builds international relationships through public diplomacy practices, together with an assessment of the impact of these practices around the world. It explores the sources of China's evolving strategies, how the past influences the present, and the impact of domestic factors that shape China's communication strategies. Including a wide range of detailed examples, the book also discusses how far China is creating new models that will reshape the current landscape of public diplomacy. Chapters 1 and 11 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.

We were in the mids of 2019 when we decided to organize a young researchers conference as the most important transnational event, subsequent to the inauguration of the UNESCO Chair of Culture Policy and Cultural Diplomacy of Istanbul Bilgi University established in 2018, held together with the chairs working in the same field. While deciding on the method, content, and form of participation of the conference we consulted with UNESCO chairs, with which we have been in cooperation for a long time. As a result, we decided to invite “young” researchers who are in the early stages of their academic career, irrespective of their age, and who have had their master’s degree and/or conducting doctoral studies. Our purpose was to ensure that they would start a dialogue with their colleagues in similar statuses and benefit from the comments of reviewers having experience in the profession, through the assessment of their presentations. We wished the conference that we planned to last two days to address the main themes of cultural policy. Hence, we projected holding of five sessions on the themes of “Culture as Agent in International Relations,” “Managing and Sharing Cultural Heritage,” “Cities: New Actors of Cultural Policy,” “Cultural Industries: Film as a Case,” and “Culture and Arts in all Their Forms.” Our call for applications has been welcomed with considerable interest. At that time, another thing happened as well. We wanted those young researchers would meet face-to-face, get to know each other, and exchange their views outside of the conference. However, the pandemic broke out and we were faced with the choices of postponing the conference or acknowledging to hold it online, due to travel prohibitions and lockdowns. As a result, the second alternative prevailed to maintain the excitement of the studies of the researchers. Our conference was held online, while Covid-19 was reigning with all its severity, on 21-22 August 2020. At the conference, papers of a total of eighteen researchers in charge at universities or working professionally in the sector in four continents took place. The fact that almost all of the researchers included the original features of the practice, which emerged from the theoretical literature in different subfields of cultural policy, but which they followed closely or were a part of directly, in their analyzes, was attention inviting. At the same time, it was possible to see in the presentations the traces of the (mostly negative) impacts of the international political environment, which continues with tensions, hot or cold conflicts, and inequalities, in addition to the oppressive political environment prevailing in the countries of today, on cultural policy. On the other hand, the lack of presentation and discussion of enough examples concerning cultural policies at the city scale was noteworthy. However, the quest of the young ones working in these disciplines, for new concepts and different methodological approaches, was extremely clear.

This book explores translation strategies for films and TV programs. On the basis of case studies on subtitle translations, it argues that translators are expected to take into consideration not only linguistic and cultural differences but also the limits of time and space. Based on the editor’s experience working as a translator for TV, journalist, and narrator, this book proposes employing editorial translation for TV translation. Further, in light of statistics on international audiences’ views on Chinese films, it suggests striking a balance between conveying cultural messages and providing good entertainment.

The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.

National cultural security has become a hot topic of research in recent years. The first step of the research, like many others on national strategy, is to identify current challenges to cultural security with which China is faced. Relevant published articles in China usually assume the pattern of "e;problems plus countermeasures"e; which includes connotations of cultural security, strategic significance, roots of problems, current challenges, and approaches and countermeasures. Their titles are often generic without distinct standpoints. All of this shows that the study of cultural security is still at a primary stage where a cover-all discussion is typical. Given that the overall review about it has been gradually improved, we should move on to the identification of basic theoretical issues, which unfortunately turns out to be a bottleneck that requires a diversion from macro and overall approaches to micro and segmental observation. In fact, to reach a high-level and comprehensive solution for issues about the cultural security of China relies on an in-depth theoretical study and a detailed comprehension about specific aspects of it. For this reason, it is necessary to begin with defining national cultural security and probing into the most basic theoretical issues such issues as decisive variables, spatial dimension, inner structure, and exterior relations.