Internet Publishing And Beyond

New models for distributing, sharing, linking, and marketing information are appearing.

How to repair the disconnect between designers and users, producers and consumers, and tech elites and the rest of us: toward a more democratic internet. In this provocative book, Ramesh Srinivasan describes the internet as both an enabler of frictionless efficiency and a dirty tangle of politics, economics, and other inefficient, inharmonious human activities. We may love the immediacy of Google search results, the convenience of buying from Amazon, and the elegance and power of our Apple devices, but it's a one-way, top-down process. We're not asked for our input, or our opinions—only for our data. The internet is brought to us by wealthy technologists in Silicon Valley and China. It's time, Srinivasan argues, that we think in terms beyond the Valley. Srinivasan focuses on the disconnection he sees between designers and users, producers and consumers, and tech elites and the rest of us. The recent Cambridge Analytica and Russian misinformation scandals exemplify the imbalance of a digital world that puts profits before inclusivity and democracy. In search of a more democratic internet, Srinivasan takes us to the mountains of Oaxaca, East and West Africa, China, Scandinavia, North America, and elsewhere, visiting the “design labs” of rural, low-income, and indigenous people around the world. He talks to a range of high-profile public figures—including Elizabeth Warren, David Axelrod, Eric Holder, Noam Chomsky, Lawrence Lessig, and the founders of Reddit, as well as community organizers, labor leaders, and human rights activists.. To make a better internet, Srinivasan says, we need a new ethic of diversity, openness, and inclusivity, empowering those now excluded from decisions about how technologies are designed, who profits from them, and who are surveilled and exploited by them.

A comprehensive guide to the opportunities, processes, products and management issues surrounding electronic publishing.

Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of things: —More and more, power is in the hands of individual users and their networks. —Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. —New technology now makes rich online experiences and complex software applications possible, and at a low cost. —Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

The actual future of music is a complex and contested one. This book aims to unpack that complexity, map the changes and explain the causes and motivations surrounding an industry undergoing change.

The terrorist attacks of September 11 signaled the dawn of a new age of warfare: InfoWar. The greatest challenge facing the IT community in the 21st Century is securing networks from malicious attacks. The problem for the Microsoft network administrators and engineers is that securing Microsoft networks is an extremely complex task. Dr Tom Shinder's ISA Server and Beyond: Real World Security Solutions for Microsoft Enterprise Networks is designed to help network administrators meet the challenge of securing Microsoft enterprise networks. This is not another Windows "security book." It is written, reviewed, and field tested by Microsoft network and security engineers who bring their real-world experiences to provide an entertaining, thought provoking, and imminently practical guide to securing Microsoft networks. Dr Tom Shinder's ISA Server and Beyond: Real World Security Solutions for Microsoft Enterprise Networks also provides scenario based, practical examples, with detailed step-by-step explanations on how to carry out the most complex and obscure security configurations on Windows NT 4.0, Windows 2000 and Windows .Net computers. The only all-encompassing book on securing Microsoft networks. · Windows NT, Windows 2000, Microsoft Internet Information Server (IIS), Microsoft Proxy Server, Microsoft Internet Security Accelerator, Microsoft Explorer are usually running simultaneously in some form on most enterprise networks. Other books deal with these components individually, but no other book provides a comprehensive solution like Dr Tom Shinder's ISA Server and Beyond: Real World Security Solutions for Microsoft Enterprise Networks Invaluable CD provides the weapons to defend your network. · The accompanying CD is packed with third party tools, utilities, and software to defend your network.

The Internet is revolutionizing retail merchandising and shopping. Software agents are capable of automating the more routine, tedious and time-consuming tasks involved in the trading process. Internet Commerce and Software Agents: Cases, Technologies and Opportunities addresses some major Internet commerce issues and the challenges to be met in achieving automated and secure Internet trading.

BUILD AN AUDIENCE WHILE YOU WRITE YOUR BOOK AND ATTRACT PUBLISHERS Want to build an audience for your book while it is in development? Promote and market your work more effectively? Get beyond the slush pile and attract the attention of publishers and agents? You can, by using the techniques discussed in Blog to Book & Beyond. In a lively and informative manner, Tom Masters shows you how other authors have found success using this approach. He takes you step-by-step through the process of turning your blog into a book that will attract the attention of agents and publishers. In Blog to Book & Beyond, you will discover: How authors are using blogs to get published Ways to structure your blog like a book Tips to help your blog reach more readers How to track and measure your readership How to turn your blog into a powerful book marketing platform Effective ways to attract publishers with your blogging success Blogging is a powerful new way to communicate your ideas to a large audience. But it takes careful planning and management to translate your blog into a best selling book. Blog to Book & Beyond helps you understand and apply proven techniques to get your book published. About the Author Tom Masters has extensive experience in strategic consulting, technology management and web marketing. He is President of the Book Publishers Northwest, and a frequent speaker and lecturer on blogging and social media. His special focus is book publishing based on new production technologies and innovative web marketing strategies.