Internet World Guide To Webcasting

Written by a Webcasting expert, this book is a complete guide to broadcasting on the Web. It provides a general overview of Webcasting, covers business and entertainment uses, and presents the different technologies available. The book is supported by a site associated with the Webcaster Association site at www.webcasters.org.

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world’s most developed broadband markets. With webcasting in its early development, the approaches discussed in this volume set the standards for the webcasting industry. Representing the major broadband markets in the world, this text is an authoritative and valuable reference for both researchers and practitioners. The chapters relate the business practices of webcasting to the media market environment and established media industries, such as television and radio, as well as government and non-profit organizations. Downloadable resources offer PowerPoint charts for use in training, education, and research, along with tables, graphs, screenshots, and hyperlinks. Webcasting Worldwide is essential reading for academic researchers and media industry practitioners, and the volume will be a useful text in advanced courses addressing media technology, media management, and international communication. For updates about the book chapters and latest commentaries on topics related to webcasting business models, please visit the Webcasting Business Models Blog at http://webcastingworldwide.blogspot.com Winner of The Association for Education in Journalism and Mass Communication Picard Award for Media Management and Economics 2007.

This book focuses on one of the most exciting aspects of the Internet: the broadcasting of multimedia content. It draws together research from projects by some of the most active and prominent research groups and individuals working in this field across the world. The text explores multimedia webcast issues such as quality technology and interface. It will be of particular interest to research groups and students in the field of internet technology, technical specialists in networks and telematics, and computer scientists involved in event broadcasts and remote skills transfer. The book is one of the first titles in our new series, Computer Communications and Networks.

"This book explores the origin, structure, purpose, and function of socially interactive technologies known as social software"--Provided by publisher.

高等学校网络英语系列教材

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

Researchers, business people and policy makers have recognized the importance of addressing technological, economic and social impacts in conjunction. For example, the rise and fall of the dot-com hype depended on the strength of the business model, on the technological capabilities avalable to firms and on the readiness of the society and economy, at large, to sustain a new breed of business activity. Social and Economic Transformation in the Digital Era addresses this challenge by assembling the latest thinking of leading researchers and policy makers in key subject areas of the information society and presents innovative business models, case studies, normative theories and social explanations.