Into The Trap

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Work for social change through constructive engagement and systems disruption in this practical resource for social change advocates and conflict specialists In The Neutrality Trap, expert mediators and facilitators Bernard Mayer and Jacqueline N. Font-Guzmán deliver an insightful and practical exploration of how to understand the conflicts we face as social change agents. You'll learn about systems disruption and constructive engagement: how to develop the relationships and change strategies that help people, systems, and societies confront their most important social challenges. In this important book, you will: Discover how to challenge the status quo in an effective way Practice how to "get into good trouble," and pick the battles worth fighting Learn to be strategic in your approach to social change and sustain your efforts over the long term Perfect for anyone interested in progressing and achieving social justice, The Neutrality Trap is an indispensable guide to engaging in and managing the necessary conflict that comes with meaningful change.

A gripping wilderness adventure and survival story It was getting colder. Johnny pulled the fur-lined hood of his parka over his head and walked towards his own cabin with the sound of snow crunching beneath his boots. "He should be back tomorrow," he thought, as a star raced across the sky just below the North Star. "He should be back tomorrow for sure." Seventeen-year-old Johnny Least-Weasel knows that his grandfather Albert is a stubborn old man and won't stop checking his own traplines even though other men his age stopped doing so years ago. But Albert Least-Weasel has been running traplines in the Alaskan wilderness alone for the past sixty years. Nothing has ever gone wrong on the trail he knows so well. When Albert doesn't come back from checking his traps, with the temperature steadily plummeting, Johnny must decide quickly whether to trust his grandfather or his own instincts. Written in alternating chapters that relate the parallel stories of Johnny and his grandfather, John Smelcer's The Trap poignantly addresses the hardships of life in the far north, suggesting that the most dangerous traps need not be made of steel.

In this twisted debut thriller, a reclusive author sets the perfect trap for her sister’s murderer — but is he really the killer? For eleven years, the bestselling author Linda Conrads has mystified fans by never setting foot outside her home. Haunted by the unsolved murder of her younger sister — who she discovered in a pool of blood — and the face of the man she saw fleeing the scene, Linda’s hermit existence helps her cope with debilitating anxiety. But the sanctity of her oasis is shattered when she sees her sister’s murderer on television. Hobbled by years of isolation, Linda resolves to use the plot of her next novel to lay an irresistible trap for the man. As the plan is set in motion and the past comes rushing back, Linda’s memories — and her very sanity — are called into question. Is this man a heartless killer or merely a helpless victim?

In 1963, when twins Henry and Helen and their best friends Alan and Nicki try to find Alan's missing brother Carl, they stumble into the knowledge of their "subtle forms" that can separate from their physical bodies, and into a criminal's plot to make himself immortal--at any expense.

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Can't a wolf just get some bacon? Authored by YouTuber Kyle Exum, Trap 3 Little Pigs is a modern twist of the original Three Little Pigs tale. Complimented by the "Trap 3 Little Pigs" song, the story involves a hungry wolf who just needs an entree for his dinner date, as well as three intelligent and athletic pigs. Although the story is structured as a children's book, the mixture of modern pop culture references and relatable humor is meant to be enjoyed by all ages. The words in this version of the story are modified from the lyrics in the "Trap 3 Little Pigs" song to be friendlier to young readers.