Introduction To Advertising Promotion
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Introduction to Advertising and Promotion
Author | : George Edward Belch,Michael A. Belch |
Publsiher | : McGraw-Hill/Irwin |
Total Pages | : 840 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 0256136963 |
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Introduction to Advertising Promotion
Author | : George Eugene Belch,Michael A. Belch |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 1993 |
Genre | : Advertising |
ISBN | : 025613443X |
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Introduction to Advertising Promotion
Author | : George Edward Belch,George Eugene Belch,Michael A. Belch |
Publsiher | : McGraw-Hill/Irwin |
Total Pages | : 836 |
Release | : 1993-01-01 |
Genre | : Business & Economics |
ISBN | : 0256108250 |
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Introduction to Advertising Promotion
Author | : George E. Belch,Michael A. Belch |
Publsiher | : McGraw-Hill/Irwin |
Total Pages | : 836 |
Release | : 1993-01-01 |
Genre | : Advertising |
ISBN | : 0256105162 |
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Introduction to Advertising Promotion
Author | : Belch |
Publsiher | : Irwin Professional Publishing |
Total Pages | : 135 |
Release | : 1995-01-01 |
Genre | : Electronic Book |
ISBN | : 0256178534 |
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Introduction to Advertising and Promotion
Author | : George E. Belch,Michael A. Belch |
Publsiher | : Irwin Professional Publishing |
Total Pages | : 135 |
Release | : 1993-01-01 |
Genre | : Electronic Book |
ISBN | : 0256112533 |
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Introduction to Public Relations and Advertising
Author | : D F du Plessis |
Publsiher | : Juta and Company Ltd |
Total Pages | : 164 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 0702155578 |
Download Introduction to Public Relations and Advertising Book in PDF, Epub and Kindle
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Introduction to Integrated Marketing Communications
Author | : Ludi Koekemoer |
Publsiher | : Juta and Company Ltd |
Total Pages | : 244 |
Release | : 2010-10-30 |
Genre | : Advertising |
ISBN | : 0702177938 |
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Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available, traditional above-the line advertising alone will not provide and improve results. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking. With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners.