Introduction To Ethnographic Research

Introduction to Ethnographic Research streamlines learning the process of research, speaks to the student at a foundational level, and helps the reader conquer the apprehensions of mastering research methods. Written in a conversational style, authors Kimberly Kirner and Jan Mills use a focus on scaffolding across the chapters to help the student transition from step to step in the research process. Case studies and first-hand accounts are also featured in each chapter, allowing the student to see the early steps, successes and at times failures that accomplished researchers experienced in their past. These real examples further encourage the student that even the best researchers failed along the way, and more importantly, learned from those mistakes. This text is designed to be used as a stand alone book, but is enhanced by the use with the supplemental workbook, Doing Ethnographic Research by the same authors. This text has call-outs to the supplemental text, which allow for application and practice of the material learned.

This is Book 1 of 7 in the Ethnographer's Toolkit, Second Edition. The Ethnographer's Toolkit series begins with this primer, which introduces novice and expert practitioners alike to the process of ethnographic research, including answers to questions such as who should and can do ethnography, when it is used most fruitfully, and how research projects are carried out from conceptualization to the uses of research results. Written in practical, straightforward language, this new edition defines the qualitative research enterprise, links research strategies to theoretical paradigms, and outlines the ways in which an ethnographic study can be designed. Use Designing and Conducting Ethnographic Research as a guide to the entire Toolkit or as a stand-alone introduction to ethnographic research. Other books in the set: Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 4: Specialized Ethnographic Methods: A Mixed Methods Approach edited by Jean J. Schensul and Margaret D. LeCompte 9780759122055 Book 5: Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759122079 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

This best-selling book, designed for researchers embarking on their first ethnographic project, has been substantially revised and updated, with lots of exercises and advice to guide the embodied and creative 'practice' of ethnography. New additions include cyber-ethnography, sensual, visual and mobile ethnographies, and 'field walking'.

Key Features: Example and Non-Example Boxes that explain how to complete the exercise as well as what not to do. Write-In Exercises that make this supplemental book act like a real field journal. Example Assignments that can be applied in any classroom setting or in an online environment. Self-Reflection Questions that encourage inner development and thought to better your research. Templates that can be used in your ethnographic research, like the Grant Application Template that can be used to apply to grants for your research! Conversational-style approach that make it easy to use and understand, whether you are a professor, student or professional. Easy-to-use and easy-to-transport book that will accompany your Ethnographic Research!

An accessible, undergraduate friendly explanation of a key media research methodologyOffers an overview and explanation of classic media research studiesUnique focus on ethnography within media studies

Full of practical 'how to' tips for applying theoretical methods - 'doing ethnography' - this book also provides anecdotal evidence and advice for new and experienced researchers on how to engage with their own participation in the field - 'being ethnographic'. The book clearly sets out the important definitions, methods and applications of field research whilst reinforcing the infinite variability of the human subject and addressing the challenges presented by ethnographers' own passions, intellectual interests, biases and ideologies. Classic and personal real-world case studies are used by the author to introduce new researchers to the reality of applying ethnographic theory and practice in the field. Topics include: - Talking to People: negotiations, conversations & interviews - Being with People: participation - Looking at People: observations & images - Description: writing 'down' field notes - Analysis to Interpretation: writing 'out' data - Interpretation to Story: writing 'up' ethnography Clear, engaging and original this book provides invaluable advice as well as practical tools and study aids for those engaged in ethnographic research.

Introduction to Cognitive Ethnography and Systematic Field Work by G. Mark Schoepfle provides a guide to the fundamentals of cognitive ethnography for qualitative research. A focus of this technique is collecting data from flexible but rigorous interviews. These interviews are flexible because they are designed to be structured around the semantic knowledge being elicited from the speaker, not around some pre-conceived design that is based on the researcher’s background, and they are rigorous because the basic linguistic and semantic structures are shared among all cultures. Written by one of the founders of this technique, this text provides a wealth of concentrated knowledge developed over years to best suit this collaborative and participant-centric research process. Eight chapters show how intertwined data collection and analysis are in this method. The first chapter offers a brief history and overview of the cognitive ethnography. Chapter 2 covers planning a research project, from developing a research question to ethics and IRB requirements. The next two chapters cover interview background, techniques, and structures. Chapter 5 addresses analysis while Chapter 6 covers transcription and translation. Chapter 7 covers observation, while a final chapter address writing a report for both consultants and outside audiences.

"An accessible and entertaining read, useful to anybody interested in the ethnographic method." - Paul Miller, University of Cumbria "A very good introduction to ethnographic research, particularly useful for first time researchers." - Heather Macdonald, Chester University "The perfect introductory guide for students embarking on qualitative research for the first time... This should be of aid to the ethnographic novice in their navigating what is a theoretically complex and changing methodological field." - Patrick Turner, London Metropolitan University An accessible, authoritative, non-nonsense guide to the key concepts in one of the most widely used methodologies in social science: Ethnography, this book: Explores and summarises the basic and related issues in ethnography that are covered nowhere else in a single text. Examines key topics like sampling, generalising, participant observation and rapport, as well as embracing new fields such as virtual, visual and multi-sighted ethnography and issues such as reflexivity, writing and ethics. Presents each concept comprehensively yet critically, alongside relevant examples. This is not quite an encyclopaedia but far more than a dictionary. It is comprehensive yet brief. It is small and neat, easy to hold and flick through. It is what students and researchers have been waiting for.