Inventing Exoticism

As early modern Europe launched its multiple projects of global empire, it simultaneously embarked on an ambitious program of describing and picturing the world. The shapes and meanings of the extraordinary global images that emerged from this process form the subject of this highly original and richly textured study of cultural geography. Inventing Exoticism draws on a vast range of sources from history, literature, science, and art to describe the energetic and sustained international engagements that gave birth to our modern conceptions of exoticism and globalism. Illustrated with more than two hundred images of engravings, paintings, ceramics, and more, Inventing Exoticism shows, in vivid example and persuasive detail, how Europeans came to see and understand the world at an especially critical juncture of imperial imagination. At the turn to the eighteenth century, European markets were flooded by books and artifacts that described or otherwise evoked non-European realms: histories and ethnographies of overseas kingdoms, travel narratives and decorative maps, lavishly produced tomes illustrating foreign flora and fauna, and numerous decorative objects in the styles of distant cultures. Inventing Exoticism meticulously analyzes these, while further identifying the particular role of the Dutch—"Carryers of the World," as Defoe famously called them—in the business of exotica. The form of early modern exoticism that sold so well, as this book shows, originated not with expansion-minded imperialists of London and Paris, but in the canny ateliers of Holland. By scrutinizing these materials from the perspectives of both producers and consumers—and paying close attention to processes of cultural mediation—Inventing Exoticism interrogates traditional postcolonial theories of knowledge and power. It proposes a wholly revisionist understanding of geography in a pivotal age of expansion and offers a crucial historical perspective on our own global culture as it engages in a media-saturated world.

As early modern Europe launched its multiple projects of global empire, it simultaneously embarked on an ambitious program of describing and picturing the world. The shapes and meanings of the extraordinary global images that emerged from this process form the subject of this highly original and richly textured study of cultural geography. Inventing Exoticism draws on a vast range of sources from history, literature, science, and art to describe the energetic and sustained international engagements that gave birth to our modern conceptions of exoticism and globalism. Illustrated with more than two hundred images of engravings, paintings, ceramics, and more, Inventing Exoticism shows, in vivid example and persuasive detail, how Europeans came to see and understand the world at an especially critical juncture of imperial imagination. At the turn to the eighteenth century, European markets were flooded by books and artifacts that described or otherwise evoked non-European realms: histories and ethnographies of overseas kingdoms, travel narratives and decorative maps, lavishly produced tomes illustrating foreign flora and fauna, and numerous decorative objects in the styles of distant cultures. Inventing Exoticism meticulously analyzes these, while further identifying the particular role of the Dutch—"Carryers of the World," as Defoe famously called them—in the business of exotica. The form of early modern exoticism that sold so well, as this book shows, originated not with expansion-minded imperialists of London and Paris, but in the canny ateliers of Holland. By scrutinizing these materials from the perspectives of both producers and consumers—and paying close attention to processes of cultural mediation—Inventing Exoticism interrogates traditional postcolonial theories of knowledge and power. It proposes a wholly revisionist understanding of geography in a pivotal age of expansion and offers a crucial historical perspective on our own global culture as it engages in a media-saturated world.

Drawing on cultural, social, and environmental history, as well as the histories of science and medicine, this book shows how, amidst a growing reaction against exotic imports -- whether medieval spices like cinnamon or new American arrivals like chocolate and tobacco -- early modern Europeans began to take inventory of their own "indigenous" natural worlds.

Examines how French colonial modernity invented the concept of the Maghreb, making it distinct from Africa and the Middle East.

In 1624 the Dutch West India Company established the colony of Brazil. Only thirty years later, the Dutch Republic handed over the colony to Portugal, never to return to the South Atlantic. Because Dutch Brazil was the first sustained Protestant colony in Iberian America, the events there became major news in early modern Europe and shaped a lively print culture. In Amsterdam's Atlantic, historian Michiel van Groesen shows how the rise and tumultuous fall of Dutch Brazil marked the emergence of a "public Atlantic" centered around Holland's capital city. Amsterdam served as Europe's main hub for news from the Atlantic world, and breaking reports out of Brazil generated great excitement in the city, which reverberated throughout the continent. Initially, the flow of information was successfully managed by the directors of the West India Company. However, when Portuguese sugar planters revolted against the Dutch regime, and tales of corruption among leading administrators in Brazil emerged, they lost their hold on the media landscape, and reports traveled more freely. Fueled by the powerful local print media, popular discussions about Brazil became so bitter that the Amsterdam authorities ultimately withdrew their support for the colony. The self-inflicted demise of Dutch Brazil has been regarded as an anomaly during an otherwise remarkably liberal period in Dutch history, and consequently generations of historians have neglected its significance. Amsterdam's Atlantic puts Dutch Brazil back on the front pages and argues that the way the Amsterdam media constructed Atlantic events was a key element in the transformation of public opinion in Europe.

The multicultural world of today is often said to be marked by a certain kind of exoticization: a “fetishizing process”, as Graham Huggan has called it, which separates a “first world” from a “third world”, the Occident from the Orient. The essays collected here re-assess this tendency, not least by focusing on the kinds of intellectual tourism and dilettantism to which it has given rise. The wider context of these analyses is a postcolonial scenario where literatures and languages can move from the “exotic” to the comparatively “familiar” space of contemporary writings; where an exotic mythos can live on into the familiar present; and where certain perceptions and representations of peoples, of literatures, and of languages have turned exoticization and familiarization into global modes of mass-cultural consumption. Especially by exploring the liminalities between different cultures, this collection manages to trace both the history and the politics of exoticist representation and, in so doing, to make a significant critical intervention.

A comprehensive study of the connection between Calvinist missions and Dutch imperial expansion during the early modern period “A tour de force offering the reader the best study of global Calvinism in the realms of the Dutch East India Company.”—Ronnie Po-Chia Hsia, editor, Calvinism and Religious Toleration in the Dutch Golden Age Calvinism went global in the seventeenth and eighteenth centuries, as close to a thousand Dutch Reformed ministers, along with hundreds of lay chaplains, attached themselves to the Dutch East India and West India companies. Across Asia, Africa, and the Americas where the trading companies set up operation, Dutch ministers sought to convert “pagans,” “Moors,” Jews, and Catholics and to spread the cultural influence of Protestant Christianity. As Dutch ministers labored under the auspices of the trading companies, the missionary project coalesced, sometimes grudgingly but often readily, with empire building and mercantile capitalism. Simultaneously, Calvinism became entangled with societies around the world as encounters with indigenous societies shaped the development of European religious and intellectual history. Though historians have traditionally treated the Protestant and European expansion as unrelated developments, the global reach of Dutch Calvinism offers a unique opportunity to understand the intermingling of a Protestant faith, commerce, and empire.

As more parts of the world outside Europe became accessible =– and in the wake of social and technological developments in the 18th century – a growing number of exotic artefacts entered European markets. The markets for such objects thrived, while a collecting culture and museums emerged. This book provides insights into the methods and places of exchange, networks, prices, expertise, and valuation concepts, as well as the transfer and transport of these artefacts over 300 years and across four continents. The contributions are from international experts, including Ting Chang, Nélia Dias, Noëmie Etienne, Jonathan Fine, Philip Jones, Sylvester Okwunodu Ogbechie, Léa Saint-Raymond, and Masako Yamamoto.