Inventing Popular Culture

John Storey, a leading figure in the field of Cultural Studies, offers an illuminating and vibrant account of the development of popular culture. Addressing issues such as globalization, intellectualism, and consumerism, Inventing Popular Culture presents an engaging assessment of one of the most debated concepts of recent times. Provides a lively and accessible history of the concept of popular culture by one of the leading experts in the field. Traces the invention and reinvention of the concept of popular culture from the eighteenth-century “discovery” of folk culture to contemporary accounts of the cultural impact of globalization. Examines the relationship between the concept of popular culture and key issues in cultural analyses such as hegemony, postmodernism, identity, questions of value, consumerism, and everyday life.

This reader is intended as a theoretical, analytical and historical introduction to the study of popular culture within cultural studies. It is divided into seven representative sections. The first six sections each contain a selection of readings from a particular approach to popular culture: culture and civilisation tradition; culturalism; structuralism and post-structuralism; Marxism; feminism; and postmodernism, providing a comprehensive overview and examples of the main theoretical perspectives. The final section contains readings from recent debates within the study of popular culture. Together, these sections chart the theoretical development of the study of popular culture within cultural studies, and provide examples of the analysis of the texts and practices of popular culture within each specific tradition. Each section is introduced, edited and contextualised by John Storey.

A Companion to Popular Culture is a landmark survey of contemporary research in popular culture studies that offers a comprehensive and engaging introduction to the field. Includes over two dozen essays covering the spectrum of popular culture studies from food to folklore and from TV to technology Features contributions from established and up-and-coming scholars from a range of disciplines Offers a detailed history of the study of popular culture Balances new perspectives on the politics of culture with in-depth analysis of topics at the forefront of popular culture studies

The Making of English Popular Culture provides an account of the making of popular culture in the nineteenth century. While a form of what we might describe as popular culture existed before this period, John Storey has assembled a collection that demonstrates how what we now think of as popular culture first emerged as a result of the enormous changes that accompanied the industrial revolution. Particularly significant are the technological changes that made the production of new forms of culture possible and the concentration of people in urban areas that created significant audiences for this new culture. Consisting of fourteen original chapters that cover diverse topics ranging from seaside holidays and the invention of Christmas tradition, to advertising, music and popular fiction, the collection aims to enhance our understanding of the relationship between culture and power, as explored through areas such as ‘race’, ethnicity, class, sexuality and gender. It also aims to encourage within cultural studies a renewed historical sense when engaging critically with popular culture by exploring the historical conditions surrounding the existence of popular texts and practices. Written in a highly accessible style The Making of English Popular Culture is an ideal text for undergraduates studying cultural and media studies, literary studies, cultural history and visual culture.

This informative survey provides a thematic global history of popular culture focusing on the period since the end of the World War II. Raymond Betts considers the rapid diffusion and "hybridization" of popular culture as the result of three conditions of the world

Dire word of the cultural threat of the lowbrow goes back at least to the ancient Greeks, and yet, Stephanie Sieburth suggests, no division between "high" and "low" culture will stand up to logical scrutiny. Why, then, does the opposition persist? In this book Sieburth questions the terms of this perennial debate and uncovers the deep cultural, economic, and psychological tensions that lead each generation to reinvent the distinction between high and low. She focuses on Spain, where this opposition plays a special role in notions of cultural development and where leading writers have often made the relation of literature to mass culture the theme of their novels. Choosing two historical moments of sweeping material and cultural change in Spanish history, Sieburth reads two novels from the 1880s (by Benito Pérez Galdós) and two from the 1970s (by Juan Goytisolo and Carmen Martín Gaite) as fictional theories about the impact of modernity on culture and politics. Her analysis reveals that the high/low division in the cultural sphere reinforces other kinds of separations--between social classes or between men and women--dear to the elite but endangered by progress. This tension, she shows, is particularly evident in Spain, where modernization has been a contradictory and uneven process, rarely accompanied by political freedom, and where consumerism and mass culture coexist uneasily with older ways of life. Weaving together a wide spectrum of diverse material, her work will be of interest to readers concerned with Spanish history and literature, literary theory, popular culture, and the relations between politics, economics, gender, and the novel.

BLURB FOR TOTAL PROP MAILER................ Total Propaganda moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, and politics. All the participatory functioning elements of the society are aspects of membership in the popular culture. Thus, the values of popular music, media, politics, debates over social issues, and even international trade become everyday propaganda to which everyone may relate. To emphasize the necessity for new thinking about propaganda, Edelstein creates the concepts of the new propaganda and the old, and he devises a language of "uninyms" to convey their meanings more quickly. "Oldprop" is characteristic of mass cultures and utilizes totalitarian methods of conflict, hegemony, minimization, demonization, and exclusiveness to achieve its goals. By contrast, "newprop" is created by members of the popular culture to allow them to engage in accomodation, enhance the individual, and promote inclusiveness. Shifts in the old and the new propaganda are tracked across social issues such as race, religion, sexuality, gender, gun control, and the environment, as well as in fashion, politics, advertising, sports, media, and politics. Central to the concept of total propaganda is that it is not simply additive; it is the product of new energies that are produced by the fusing of propaganda in such related forums as music, art, advertising, sports and politics. It is these synergies, and their production of new energies, that make total propaganda greater than the sum of its parts. Edelstein concludes that the most important distinction that should be drawn between mass culture and popular culture is its text; i.e., its propaganda. In a popular culture, everyone creates and consumes propaganda; in a mass culture almost everyone consumes it but only a few create it. This formulation offers new ways to discuss power and ideology in media texts. As an example, where once the least informed and the least educated were the most subject to propaganda, now the most informed and most educated often are the first to create propaganda and the first to consume it. FORMER BLURB COPY.......It is widely recognized that the mass media provide us with ample information which we use to construct some sense of the world around us. It is not as widely recognized that consumers of media messages are active in this constructive process, making meanings that are sensible to them in particular life circumstances. The media target a younger, more media savvy generation who are more likely to be participants in the messages than members of any previous generation. This participatory aspect of new media is central to what the author defines as the new propaganda. Although critical and cultural theories are often prohibitive for undergraduate students, the author's formulation offers an accessible way to discuss power and ideology in media texts. Without using the critical discourse, he provides compelling arguments that power and ideology are created and maintained through the active participation of audience members. The conceptualization of the old and new propagandas helps move the study of propaganda out of the realm of world politics into the study of popular culture. The author views all of the participatory functioning of the society as aspects of membership in a more embracing popular culture. This point of view recognizes that the mass media are extremely important forces in the consumer's construction of reality and that they are no longer exclusive channels for disseminating the messages of the powerful elites. Instead, the media -- particularly the new media -- are accessible to and used frequently by less powerful members of society -- children, ethnic minorities, and marginal members of society -- to create realities that more satisfactorily fulfill their needs. NEW BLURB COPY FOR GENERAL CATALOGS... Total Propaganda is a fresh answer to the question of the inclusiveness of the popular culture. It demonstrates how the values of popular music, media, politics, debates over social issues, and international trade have become everyday propaganda to which everyone relates in some way. Edelstein demonstrates that the most important distinction that can be drawn between mass culture and popular culture is its text (i.e., its propaganda). In a popular culture, everyone creates and consumes propaganda, whereas in a mass culture, almost everyone consumes but only a few create it. This book presents a new language of propaganda that makes it possible to draw comparisons between mass and popular cultures. The language is used to observe shifts in propaganda across various social issues -- race, religion, sexuality, gender, gun control, the environment, print and broadcast media, new technologies, and politics. It also examines fashion, advertising, sports, and lobbying. Total Propaganda is not defined only quantitatively; it mirrors the synergies that have come about in every social and political realm and the energies that these synergies produce. As such, the sum of total propaganda is greater than the sum of its parts.

Popular Culture: A User’s Guide, International Edition ventures beyond the history of pop culture to give readers the vocabulary and tools to address and analyze the contemporary cultural landscape that surrounds them. Moves beyond the history of pop culture to give students the vocabulary and tools to analyze popular culture suitable for the study of popular culture across a range of disciplines, from literary theory and cultural studies to philosophy and sociology Covers a broad range of important topics including the underlying socioeconomic structures that affect media, the politics of pop culture, the role of consumers, subcultures and countercultures, and the construction of social reality Examines the ways in which individuals and societies act as consumers and agents of popular culture