Jimmy Carter And The Birth Of The Marathon Media Campaign

With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns. Amber Roessner’s Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter’s meteoric rise to the presidency. She contends that Carter’s underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image. Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter’s miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general-election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid. She draws on materials from campaign files and strategic memoranda; radio and TV advertisements; news and entertainment broadcasts; newspaper and magazine coverage; and recent interviews with Carter, prominent members of his campaign staff, and over a dozen journalists who reported on the 1976 election and his presidency. With its focus on the inner workings of the bicentennial election, Jimmy Carter and the Birth of the Marathon Media Campaign offers an incisive view of the transition from the yearlong to the permanent campaign, from New Deal progressivism to New Right conservatism, from issues to soundbites, and from objective news analysis to partisan commentary.

The dual biography of the powerful First Couple who attempted to use their presidency to bring peace, human rights, and justice to all peoples of the world and dedicated the remainder of their long lives to making a safer, more caring world. Jimmy and Rosalynn Carter's marriage of over seventy-five years is the longest of any American presidential couple and has been described by them as a full partnership. President Bill Clinton once said that they have changed more lives around the world than any couple in world history. Their lives have been public and private models of honesty and integrity in post-Watergate America. The second of a two-volume biography of Jimmy and Rosalynn Carter by historian E. Stanly Godbold, Jr., this book offers a comprehensive account of the professional and personal lives of the powerful couple who have worked together as reformers in Georgia, President and First Lady of the United States, and founders of the Carter Center to promote international health, conflict resolution, and democracy. It picks up with their departure from the Georgia governor's mansion and their tireless campaign for the Democratic nomination for president in 1976, the first time a Southerner won the White House in over a century. It details the Carter couple's struggle for recognition on a national stage, the challenges of rising energy costs, mounting inflation, geopolitical tensions, and the October Surprise that tainted the 1980 election in which they went down to defeat. During these years, Rosalynn demonstrated that she was a better politician than her husband, offering policy advice, serving as ambassador extraordinaire, sitting in on Cabinet meetings, and working determinedly to provide care and respect for those suffering from mental illness. Their post-presidential work has been unprecedented on the international stage with Habitat for Humanity and especially their establishment of the Carter Center to wage peace, fight disease, build hope. Carter, after reaching the zenith of his career in negotiating the Camp David Accords of 1978, continued for decades to work for peace in the Middle East. He was awarded the Nobel Peace Prize in 2002, a prize which he quickly said equally belonged to Rosalynn and to the Carter Center. Among the greatest peacemakers of the twentieth century, Jimmy and Rosalynn Carter emerge from this account as inspirational giants in American history and a shining example of the power of a couple in public service.

How cable television upended American political life in the pursuit of profits and influence As television began to overtake the political landscape in the 1960s, network broadcast companies, bolstered by powerful lobbying interests, dominated screens across the nation. Yet over the next three decades, the expansion of a different technology, cable, changed all of this. 24/7 Politics tells the story of how the cable industry worked with political leaders to create an entirely new approach to television, one that tethered politics to profits and divided and distracted Americans by feeding their appetite for entertainment—frequently at the expense of fostering responsible citizenship. In this timely and provocative book, Kathryn Cramer Brownell argues that cable television itself is not to blame for today’s rampant polarization and scandal politics—the intentional restructuring of television as a political institution is. She describes how cable innovations—from C-SPAN coverage of congressional debates in the 1980s to MTV’s foray into presidential politics in the 1990s—took on network broadcasting using market forces, giving rise to a more decentralized media world. Brownell shows how cable became an unstoppable medium for political communication that prioritized cult followings and loyalty to individual brands, fundamentally reshaped party politics, and, in the process, sowed the seeds of democratic upheaval. 24/7 Politics reveals how cable TV created new possibilities for antiestablishment voices and opened a pathway to political prominence for seemingly unlikely figures like Donald Trump by playing to narrow audiences and cultivating division instead of common ground.

Journalism permeates our lives and shapes our thoughts in ways that we have long taken for granted. Whether it is National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism pervades our lives. The Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas.

Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The Handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of "communication and sport" or "sports communication." It does so by emphasizing four primary features. First, it foregrounds "communication" as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the Handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the Handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available.

Journeys with Jimmy Carter and Other Adventures in Media reveals deep knowledge of elections, traditional and new media, and the importance of seeking new journeys throughout one's life. Assistant to Jimmy Carter, Emmy-winning producer for CBS coverage of the first man on the moon and the Watergate scandal, and public affairs expert Barry Jagoda writes of his dramatic roots and rise from Texas to New York City and Washington DC, becoming a noted authority on the powerful use of new and legacy media. According to Theodore H. White, the "secret weapon" for Jimmy Carter's presidential campaign, "understanding the process of television news coverage was essential for winning the White House. . . . Barry Jagoda brought that dimension to the Carter campaign." This modern history describes effective use of media tools in politics, business development and brand promotion, and includes practical tips on the use of media to promote candidates and defeat others in 2020.

The maverick politician from Georgia who rode the post- Watergate wave into office but whose term was consumed by economic and international crises A peanut farmer from Georgia, Jimmy Carter rose to national power through mastering the strategy of the maverick politician. As the face of the "New South," Carter's strongest support emanated from his ability to communicate directly to voters who were disaffected by corruption in politics. But running as an outsider was easier than governing as one, as Princeton historian Julian E. Zelizer shows in this examination of Carter's presidency. Once in power, Carter faced challenges sustaining a strong political coalition, as he focused on policies that often antagonized key Democrats, whose support he desperately needed. By 1980, Carter stood alone in the Oval Office as he confronted a battered economy, soaring oil prices, American hostages in Iran, and the Soviet invasion of Afghanistan. Carter's unpopularity enabled Ronald Reagan to achieve a landslide victory, ushering in a conservative revolution. But during Carter's post-presidential career, he has emerged as an important voice for international diplomacy and negotiation, remaking his image as a statesman for our time.

Smaller in population than several U.S. cities, the state of Iowa has become an unexpected and unparalleled proving ground for would-be presidential candidates. The Iowa caucuses provide a unique brand of retail politics, on the decline in an age of multi-million dollar advertising blitzes. Potential candidates have gone to extraordinary lengths to impress Iowa's voters, dying their hair, changing their wardrobes, posing--and giving speech after speech. This book chronicles the most important events of each Iowa caucus since 1972 and reveals how the unassuming Midwestern state came to be an unlikely powerhouse in presidential politics.