K A Consciousness The Matchless Gift

The book's title alludes to the "Matchless Gifts" sign above the entrance to the storefront at 26 2nd Avenue in New York City, which became the site of the first center for the International Society for Krishna Consciousness in the western world.

National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry

Srila Prabhupada declares, "We don't say that this scientific knowledge is useless. Mechanics, electronics – this is also knowledge. But the central point is atma-jnana – self-knowledge, knowledge of the soul." In these thirty-one essays, talks, and informal conversations, Srila Prabhupada reveals the central point of essential self-knowledge – a knowledge that makes all other knowledge and activities pale in comparison. Brighten your life with the light of self-knowledge and gain a world perspective usually reserved for ascetics and saints.

In June 1976, Bhavan’s Journal, a Bombay cultural and religious magazine, sent various religious and spiritual leaders a questionnaire looking for enlightened answers to some of the perplexing questions of the day, such as the place of religion in modern society. One recipient of their questionnaire was Srila Prabhupada, who took the opportunity to make a thorough presentation of the ideal Vedic civilization, show the faults of modern society from the viewpoint of transcendence, and offer practical solutions based on Krishna conscious teachings. His answers to the questionnaire were later compiled and published in this compact and lively book.

What we call love in the material world is all too temporary, but in the kingdom of God the profound loving exchanges Lord Krishna enjoys with His dearest devotees are eternal. Bhakti-yoga teaches us how to enter into that realm of eternal love.