Lancia Loraymo

A limited-edtion book about cars designed by Raymond Loewy. Book focuses on his design of a "one-off" Lancia called the Loramyo that he had built for himself. It then follows an intriguing trail of how it changed hands, then disappeared for a time only to be reappear in a junkyard twenty years later. The wrecked car was later gifted to Lancia in Italy by the US Lancia Club for their collection in Turin Italy. Today it is fully restored. A fascinating tale about American car design since 1930!

The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.

TW Index is a complete and detailed index of everything that has appeared in the SDC Turning Wheels magazine since its inception in 1972. Of greatest importance are the advice items that are indexed by subject (engines, brakes, steering, etc.), model AND year including all individual letters that appear in the Co-Operator column. Historical items are also indexed by subject as well as by the vehicle (model and year) they relate to. If you own, for instance, a 1959 Hawk, TW Index will give you instant access to everything that has been published about your car and much more. Each listing, of course, refers you to the specific issue of "Turning Wheels" and cites the page on which the item begins. Rated "excellent" by Fred Fox and Bob Palma. Volume 1 of Turning Wheels Index includes issues of Turning Wheels from 1972 through 1992 with 10,711 references on 159 pages. Volume 2 of Turning Wheels Index includes 1993 through 2009 with 9,995 references on 158 pages.

T & G. Serie : Design heroes.

Critical essays, with illustrations, of many of the artist's designs.