Launch A Kick Ass T Shirt Brand

LAUNCH A KICK-ASS T-SHIRT BRAND is the perfect hand-book if you're looking to build a successful t-shirt brand. From valuable advice to specific examples and anecdotes from successful t-shirt entrepreneurs, this 240 page guide is packed with priceless information that can help your dreams of running a profitable t-shirt brand come true.

Whether you've already started a t-shirt brand or are just an aspiring t-shirt entrepreneur with a dream, the clothing industry can be one of the toughest to break into.LAUNCH A KICK-ASS T-SHIRT BRAND is the perfect hand-book if you're looking to build a successful t-shirt brand. From valuable advice to specific examples and anecdotes from successful t-shirt entrepreneurs, this 240 page guide is packed with priceless information that can help your dreams of running a profitable t-shirt brand come true.LAUNCH A KICK-ASS T-SHIRT BRAND will give you advice and instructions on the following:- Creating a solid brand- The legal aspects of running a clothing brand- Getting funding to launch your brand- How to set up an online shop- How to make kick-ass t-shirt designs- Getting your shirts produced- How to get your products in stores- Managing your business- And much more!

Whether you're in the beginning phases of building your apparel empire or have been in business for years, the linchpin to your success is your ability to sell online. In 2011, we published Launch a Kick-Ass T-Shirt Brand, a book covering the basics of developing the concept of your clothing brand, getting your products made and managing your business. We touched on the subject of setting up shop online, but spared some nitty gritty details. A Kick-Ass Guide to Apparel eCommerce will quench your thirst for ecommerce specific advice by detailing best practices, offering anecdotal recommendations and providing data-backed tips. After reading this guide, you'll part with a deeper understanding of how to build your brand and kick some ass online. This book is for you if: You've developed an amazing clothing line but are not sure where to start when it comes to selling online Don't know which online store solution is right for you Have no clue how to get your website designed Have done all the right things with your website, but it still doesn't look and feel professional Have been getting visitors to your online shop, but still struggling to make sales What's in the Book: Getting started The common mistake that leads to customers questioning your legitimacy The ways to approach web hosting How to choose an ecommerce platform How much to spend Factors to choosing a platform Our recommendations Keys to an effective online shop How to make your site easy to navigate The importance of photography Why you need a clear call to action Why page speed is a crucial metric Necessities for your online shop Why consistency is key What type of product photos to display The number 1 reason for high return rates The role of customer support pages Designing your shop How to choose the right theme for your shop The difference between free and paid themes Your first sale and beyond Steps to a pain-free product delivery process The mistake that leads to a 23% cart abandonment rate One minor (but really important) setting to double check before you launch About the Authors Through studying and blogging about the t-shirt culture and interviewing dozens of entrepreneurs via T-Shirt Magazine, building a streetwear brand from scratch via Cashletes, and developing ecommerce templates for clothing brands via Theme Fiend, AJ Camara and Moust Camara have gained a wealth of knowledge specifically pertaining to the fashion apparel business.

The definitive behind-the-scenes story of the visionary team that launched the handheld industry. Palm insider Andrea Butter and New York Times columnist David Pogue -- with full, exclusive cooperation of the company's founders and more than fifty key Palm and Handspring executives -- tell the riveting tale of the start of an industry constantly in the headlines. The origins of this volatile industry began with the tiny team who beat staggering odds to turn the PalmPilot into a billion-dollar market and later took their ultimate vision to Handspring, now Palm's most powerful rival. Many of today's current events relating to the competition in this industry are forecasted in this important business drama. The authors take an unprecedented look at how the visionary founders of the industry led one of the most successful startups in history to succeed against all odds-including a shoestring budget, shortsighted corporate partners, and competition from Microsoft. The roller-coaster ride is full of insight into the bungles of venture capitalists, the allure and pitfalls of partnerships with giant corporations, and the steely determination needed to maintain entrepreneurial and visionary independence. With gripping accounts of the last-minute crises that almost torpedoed the PalmPilot on the eve of its unveiling, and the triumphant, unprecedented reception of Palm in the marketplace, as well as the glimpses into the future of this industry, this book is as entertaining as it is instructional. Key revelations include: * The principles of business, economy, and product design that led Palm to succeed where billion-dollar corporations like Apple, Motorola, and Casio had failed. * Important moments in technological development of the handheld such as the secret "Easter egg," a software surprise planted in the Palm software that nearly sank launch plans. * Unique insight into the showdown with Microsoft, and 3Com's tragic decision not to make Palm independent that led Palm's founder Jeff Hanwkins and CEO Donna Dubinsky to take their vision elsewhere. * The ongoing competition between Palm and Handspring. The new rivals to contend with including Sony.

A visual history of the world’s most popular and versatile streetwear, 1000 T-Shirts celebrates the evolution of the T-shirt into a fashion statement and urban design icon in hundreds of examples. This definitive compilation is an encyclopedic cele- bration of the most popular, style-setting T-shirts from the 1950s to the present. Included in this collection are every type of T-shirt, from counterculture slogans of the sixties and the heyday of the rock-band -tour commemorative T-shirt to today’s tees, which run the gamut from high-fashion branding to innovative graphic designs. This book showcases the rich graphic design culture and features photographs of T-shirts worn on the street, specially commissioned T-shirt graphics, T-shirt collections, and a survey of the best and coolest contemporary graphics from around the world. 1000 T-Shirts is sure to appeal to designers, illustra- tors, art directors, fashion buffs, and poculture junkies, as well as a general market of T-shirt enthusi- asts and collectors.

Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery. In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon, kitchen to turning her brand into a household name and selling her company to Unilever—without sacrificing the integrity of her product or her creative vision. • Readers learn how to get ahead on their own terms and while maintaining their commitment to fair and sustainable principles. • A valuable resource to the ever-growing community of business owners and entrepreneurs who want to go from maker to magnate. • Candid advice from an industry disruptor. Following her growth from farmers' market stand to international brand, Jaime's book is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction. Supermaker empowers and unites the next generation of entrepreneurs. • A go-to guide for the passion-to-profit journey. • The perfect read for aspiring entrepreneurs, makers, creatives, and anyone with an interest in natural products, selling your products online, retail strategy, and digital marketing. • Great for anyone who enjoyed Start Something That Matters by Blake Mycoskie, Craft, Inc: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco, and The Girls' Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur by Caitlin Friedman.

From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Beautifully illustrated with more than 700 images, The Aloha Shirt: Spirit of the Islands tells the colourful stories behind the marvellous Hawaiian shirts: as cultural icons, evocative of the mystery and the allure of the Islands; as collectibles, valued by professional collectors and by the millions of tourists who still cherish the shirts hanging in their wardrobes; and as a lifestyle - casual, relaxed and fun. Drawing from hundreds of interviews, newspaper and magazine archives, and personal memorabilia, the author evokes the world of the designers, seamstresses, manufacturers and retailers of the Golden Age of the Aloha shirt (from the 1930s to the end of the 1950s), who created the industry and nurtured it from its single-sewing-machine shop beginnings to an enterprise of international scope and importance. Here are the fun-loving 1960s; interviews with collectors who preserve these shirts as fine works of art; and insights into the roles of coconut buttons, matched pockets, woven labels and exotic fabrics in the evolution of the Aloha shirt.