Left Brains For The Right Stuff

Dozens of books have been published recently on the errors and biases that affect our judgments and choices. Drawing on cognitive science, their lessons are excellent for many kinds of decisions - consumer choice and financial investments, for example - but stop short of addressing many of the most important decisions we face in management, where we can actively influence outcomes and where competitive forces mean we have to outperform rivals. As Phil Rosenzweig shows, drawing on examples from business, sports and politics, this sort of decision-making relies on mastering two very different abilities. First, the analytical problem-solving skills associated with the brain's left hemisphere; and second, what Tom Wolfe called 'the Right Stuff': the ability to take calculated risks. Bringing fresh and often surprising insights to topics including confidence and overconfidence, the uses and limits of decision models, leadership and authenticity, expert performance and deliberate practice, competitive bidding and new venture management, Left Brain, Right Stuff, the myth-busting follow-up to The Halo Effect, explains how to perform when making even the most difficult decisions.

What made the Space Race possible? What made it necessary? How close a race was it? And what did it achieve? The answers are connected in surprising ways. Left Brains for the Right Stuff briefly summarizes the history of three technologies-rockets, navigation, and computers-and recounts how they were woven into the rise and rivalry of superpowers in the twentieth century. President John F. Kennedy inherited a small Space Race and transformed it into a Moon Race by creating the Apollo program (..". achieving the goal, before this decade is out, of landing a man on the moon ..."). To make it an "offer" the Soviet Union couldn't refuse, he added, "We choose to go to the moon ... not because [it is] easy, but because [it is] hard." Apollo won the Moon Race and, combined with the Space Shuttle, won the Space Race, which did much to win the Cold War and preserve the momentum of American leadership that had been created in World War II. Many big companies worked on those programs, and so did a small academic research laboratory. At Massachusetts Institute of Technology (MIT), the Instrumentation Laboratory ("the Lab") was the creation of one man, Charles Stark "Doc" Draper, who invented inertial navigation. Author Hugh Blair-Smith was a staff engineer at the Lab from 1959 through 1981. Trained as an electronic engineer and computer scientist, his two-pronged expertise contributed to both the hardware of spacecraft computers and the programming that had to make the most of their limited resources. This is a history, an inside story, and a riveting account of the Space Race, studded with startling insights into causes and effects. In those exciting years, Blair-Smith joined many thousands of people in cooperating gladly, generously, and passionately to add electronic left brains to the Right Stuff. Their creations answered the long-sought quest for "a moral equivalent to war."

From "America's nerviest journalist" (Newsweek)--a breath-taking epic, a magnificent adventure story, and an investigation into the true heroism and courage of the first Americans to conquer space. "Tom Wolfe at his very best" (The New York Times Book Review) Millions of words have poured forth about man's trip to the moon, but until now few people have had a sense of the most engrossing side of the adventure; namely, what went on in the minds of the astronauts themselves - in space, on the moon, and even during certain odysseys on earth. It is this, the inner life of the astronauts, that Tom Wolfe describes with his almost uncanny empathetic powers, that made The Right Stuff a classic.

In The Left Brain Speaks, but the Right Brain Laughs, physicist Ransom Stephens explains the interesting and often amusing tale of how the human brain works. Using understandable metaphors and easy to follow language, Stephens gives readers of any scientific level an introduction to neuroscience and shows them how things like creativity, skill, and even perception of self can grow and change by utilizing the body’s most important muscle. Fans of Bill Nye and Neil deGrasse Tyson will love Stephens’ down to earth attitude and those interested in science will appreciate his thoughtful explanations of scientific terms. The Left Brain Speaks, but the Right Brain Laughs is the perfect gift for anyone who wants to know what’s going on inside their head and how they can use that knowledge to make themselves the best humans they can be.

Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face—in business, sports, politics, and more—a different way of thinking is required. Leaders must possess the ability to shape opinions, inspire followers, manage risk, and outmaneuver and outperform rivals. Making winning decisions calls for a combination of skills: clear analysis and calculation—left brain—as well as the willingness to push boundaries and take bold action—right stuff. Of course leaders need to understand the dynamics of competition, to anticipate rival moves, to draw on the power of statistical analysis, and to be aware of common decision errors—all features of left brain thinking. But to achieve the unprecedented in real-world situations, much more is needed. Leaders also need the right stuff. In business, they have to devise plans and inspire followers for successful execution; in politics, they must mobilize popular support for a chosen program; in the military, commanders need to commit to a battle strategy and lead their troops; and in start-ups, entrepreneurs must manage risk when success is uncertain. In every case, success calls for action as well as analysis, and for courage as well as calculation. Always entertaining, often surprising, and immensely practical, Left Brain, Right Stuff draws on a wealth of examples in order to propose a new paradigm for decision making in synch with the way we have to operate in the real world. Rosenzweig's smart and perceptive analysis of research provides fresh, and often surprising, insights on topics such as confidence and overconfidence, the uses and limits of decision models, the illusion of control, expert performance and deliberate practice, competitive bidding and new venture management, and the true nature of leadership.

The only book that walks the reader through designing, building, publishing, publicizing, and updating a Web site without focusing on a specific toolNow updated to cover the latest Web-building tools and techniques, including building a site for eBay items, collecting money with PayPal, updating via a blog, and improving a site's search engine successGuides readers through every aspect of creating and maintaining a site, from designing around a theme and adding content from other sources to keeping a site current and collecting comments from site usersIncludes a CD-ROM filled with trial.

A deeply personal and compelling memoir that illustrates how the basic principles of Aikido can help us cope with the challenges of life outside the dojo Drawing from more than forty years of experience as an Aikido practitioner and teacher, Kathy Park explains how principles such as embodiment, grounding, centering, extension, 360-degree awareness, blending, and alignment can be applied to everyday life. Candid stories from her own life show how the purpose of practicing Aikido on the mat is to take it off the mat and into the world.

Five Nights at Freddy's fans won't want to miss this collection of three chilling stories that will haunt even the bravest player... Have you ever had something stuck in your head . . . ? After a session in the VR Booth at the Mega Pizzaplex, Kai can't shake the feeling that the tiger animatronic somehow has stayed with him . . . A new attraction at the Mega Pizzaplex leaves Kane's mind full of intrusive thoughts not his own . . . And Danny's idea to get the attention of his high school crush comes with unimaginable consequences. . . In the world of Five Nights at Freddy's, truth is often scarier than fiction . . . In this seventh volume, Five Nights at Freddy's creator Scott Cawthon spins three sinister novella-length tales from uncharted corners of his series' canon.Readers beware: This collection of terrifying tales is enough to rattle even the most hardened Five Nights at Freddy's fans.