Legendary German Cars

German cars are synonymous with quality and prestige. A strong claim can be made that automobile transportation was primarily invented in Germany, which today is still home to some of the most important names in the international auto industry. This book retraces the story of some of the most significant German automakers and their models, covering over a hundred years of history, and presenting legendary creations that have left their mark on the auto's evolution and in the hearts of many enthusiasts. German manufacturers have always played an essential role in the automobile sector, at first with names such as Horch, Auto-Union and Maybach, and later with brands like Audi, BMW, Mercedes Benz and Porsche, which today are considered among the world's most prestigious for quality, style and performance. This book presents the most important models in German car manufacturing history, from the Benz-Patent-Motorwagen 1 of 1886 through the race cars of the pre-war period, the cars of the economic boom, and the ever-famous Porsche 911 and the brand new bestsellers from Stuttgart, Munich and Ingolstadt.

Illustrated profiles of the greatest motorsports pairings of man and machine, from the winner of the first Indy 500 race to the Audi R10 the dominated Le Mans for nearly a decade.

This volume traces through more than 150 years of Italian automotive history. A history made, above all, by men who have put creativity, hard work, inspiration, ingenuity, and tenacity to use in developing their ideas and in giving form to this revolutionary instrument of human mobility.

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Winner of the Motor Press Guild Best Book of the Year Award & Dean Batchelor Award for Excellence in Automotive Journalism For fans of The Boys in the Boat and In the Garden of Beasts, a pulse-pounding tale of triumph by an improbable team of upstarts over Hitler’s fearsome Silver Arrows during the golden age of auto racing As Nazi Germany launched its campaign of racial terror and pushed the world toward war, three unlikely heroes—a driver banned from the best European teams because of his Jewish heritage, the owner of a faltering automaker company, and the adventurous daughter of an American multimillionaire—banded together to challenge Hitler’s dominance at the Grand Prix, the apex of motorsport. Bringing to life this glamorous era and the sport that defined it, Faster chronicles one of the most inspiring, death-defying upsets of all time: a symbolic blow against the Nazis during history’s darkest hour.

This spiritual manifesto was written for any reader seeking romantic fulfillment, environmental salvation, enlightenment, and a decent automobile. Journey to Shangri-La, Goethe's Germany, the Sweden of Willie Volvo and his Princess, the Poet's Path along the picturesque Neckar River, and the America of apple pie and Chevrolet. If all of civilization is on a mad, Faustian quest for material happiness, how can we find sanity, redemption, true love, and a good car?