Lessons From Trump S Political Communication

This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media’s news logics and taken advantage of the American public's lack of trust in journalism.

This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents a strikingly complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets changed over time, we find that Trump’s use of Twitter is more deliberate than he has been given credit. Like most other politicians, Trump is strategically-minded about his presence on social media.

The election of Donald Trump and the great disruption in the news and social media. Donald Trump's election as the 45th President of the United States came as something of a surprise—to many analysts, journalists, and voters. The New York Times's The Upshot gave Hillary Clinton an 85 percent chance of winning the White House even as the returns began to come in. What happened? And what role did the news and social media play in the election? In Trump and the Media, journalism and technology experts grapple with these questions in a series of short, thought-provoking essays. Considering the disruption of the media landscape, the disconnect between many voters and the established news outlets, the emergence of fake news and “alternative facts,” and Trump's own use of social media, these essays provide a window onto broader transformations in the relationship between information and politics in the twenty-first century. The contributors find historical roots to current events in Cold War notions of "us" versus "them," trace the genealogy of the assault on facts, and chart the collapse of traditional news gatekeepers. They consider such topics as Trump's tweets (diagnosed by one writer as “Twitterosis”) and the constant media exposure given to Trump during the campaign. They propose photojournalists as visual fact checkers (“lessons of the paparazzi”) and debate whether Trump's administration is authoritarian or just authoritarian-like. Finally, they consider future strategies for the news and social media to improve the quality of democratic life. Contributors Mike Ananny, Chris W. Anderson, Rodney Benson, Pablo J. Boczkowski, danah boyd, Robyn Caplan, Michael X. Delli Carpini, Josh Cowls, Susan J. Douglas, Keith N. Hampton, Dave Karpf, Daniel Kreiss, Seth C. Lewis, Zoey Lichtenheld, Andrew L. Mendelson, Gina Neff, Zizi Papacharissi, Katy E. Pearce, Victor Pickard, Sue Robinson, Adrienne Russell, Ralph Schroeder, Michael Schudson, Julia Sonnevend, Keren Tenenboim-Weinblatt, Tina Tucker, Fred Turner, Nikki Usher, Karin Wahl-Jorgensen, Silvio Waisbord, Barbie Zelizer

***SPECIAL DEAL!!! Buy the paperback version of the book NOW to receive the kindle version ($2.99) for FREE! Since the 1988 presidential election, Donald Trump has been considered a potential candidate for President in nearly every election. However, he was never serious about it until the 2016 election. Donald Trump formally announced his candidacy on June 16, 2015, with a campaign rally and speech at Trump Tower in New York City. He declared that he would self-fund his presidential campaign, and would refuse any money from donors and lobbyists. With seemingly no real previous political aspirations or experience, he transitioned his expertise from the business world to carve out a new niche in the political arena. Regardless of your place on the political spectrum, it's hard to deny the marketing prowess Donald Trump has exhibited throughout the course of his political campaign. Using the background and expertise he garnered in the marketing world, Trump has strategically applied this knowledge to bolster his political success in running for President of the United States. Trump's tactics have captured the world's attention as they watch a business mogul take on the political arena, and his unconventional approach has undeniably changed both the political landscape and the expectations of the voting public. Throughout the course of his campaign, the strategies Donald Trump has exhibited offer an interesting perspective in how long-standing business and marketing strategies can transition perfectly into a different context, namely the political realm. This book will delve into the primary marketing strategies Trump has employed in driving his campaign forward, and explore why these strategies have been successful, specifically focusing on Getting Attention at All Costs, Knowing All the Players in the Game, Keeping an Authentic and Consistent Brand, Dominating Social Media, and Adopting a Clear and Simple Mission Statement. "[Trump's campaign] is such a very interesting marketing story and fascinating to watch from that lens. Politics is always about positions, but at its core, about marketing." ~ Tim Calkins, Kellogg School of Management TABLE OF CONTENTS Introduction Donald Trump - The Man Strategy #1 - Get Attention at All Costs! Be Noticeable! Create Messaging That Incites a Reaction Define the Brands of Your Rivals Take a Stand Spin Controversy! Strategy #2 - Know All the Players in the Game! Media Competition Target Market Raving Fans Non-Supporters or "Haters" Strategy #3 - Keep an Authentic and Consistent Brand! The Authentic Trump Attitude The Authentic Trump Style The Authentic Trump "Diplomacy" Authenticity Builds Relationships Strategy #4 - Adopt a Clear and Simple Mission Statement Choose the Wording Carefully Focus on Being Inclusive Strategy #5 - Dominate Social Media! Departure from Television Advertising Twitter Marketing Facebook and Internet Marketing Promotional Products Consistency and the Personal Touch through Digital Communications Conclusion 10 Most Outrageous Donald Trump Quotes

Trump won the presidency not because of partisanship, policy, or economic factors but because of how he makes people feel.

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the "power to persuade," and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message. The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency.

Talking Donald Trump examines the language of Donald Trump’s presidential campaign from the perspective of sociocultural linguistics. This book offers an insight into the many stages of Trump’s political career, from his initial campaign for the Republican nomination, up to his presidency. Drawing from speeches, debates, and interviews, as well as parodies and public reactions to his language, Sclafani explores how Trump’s language has produced such polarized reactions among the electorate. In analysing the linguistic construction of Donald Trump’s political identity, Sclafani’s incisive study sheds light on the discursive construction of political identity and the conflicting language ideologies associated with the discourse of leadership in modern US society. Talking Donald Trump provides a crucial contemporary example of the interaction between sociolinguistics and political science, and is key reading for advanced students and researchers in the fields of sociolinguistics, language and politics, communication studies and rhetoric.