Leveraging Technology In Leadership Communication

Taking a close look at how digital media can elevate or diminish a leader’s influence, this book provides a framework to guide organizational leaders’ selection and application of digital tools in communication with stakeholders. Through a media ecology approach, the book begins by exploring the transitions in technology over the course of human history that resulted in today’s digital communication environment. It builds on this understanding to examine the value leadership communication provides to engage employees and drive organizational objectives internally, while also highlighting the value of leaders’ external stakeholder communication using tools such as social media or websites to elevate credibility. It examines various challenges to give a realistic assessment of how leaders can navigate digital communication successfully to thrive personally and professionally. Finally, the book explores an often-missed dimension of leadership communication: followers. Using the ethicality of leadership and the role of followers, it concludes by examining guiding values for leadership communication in the digital age as well as forecasting future trends that will shape leaders’ communication. The book is intended as supplementary reading in organizational, leadership, corporate, and internal communication courses at both the undergraduate and graduate levels. Online instructor resources for this book include a one-sheet overview of how to use the text in a course as well as sample assignments and discussion questions. Please visit www.routledge.com/ 9780367414993 to access these support materials.

Increase your organization's competitive advantage while decreasing its carbon footprint. The traditional workforce - using the model of the 9-to-5 employee - is a thing of the past. Companies, and their employees, are utilizing flex-time and work-from-home arrangements. Modern telework solutions counter problems of escalating real estate costs, traffic and commuting and employee turnover, and promote carbon footprint reduction and higher employee productivity and satisfaction. Telework has taken center stage as a means to generating productive business. Making Telework Work is a call to action, helping organizations gain competitive advantage in a technology-rich world. Leaders of teleworkers must grasp the big picture while still accounting for the details. To do so means developing capabilities that mark extraordinary leadership, not just run of the mill management.

Lead for efficacy in these disruptive times! Cultivating a school culture focused on the achievement of students while anticipating change is imperative, but it’s tough to keep up with varying leadership demands when it seems like society and technology are constantly changing as well! Moving beyond the skills and tools introduced in the first edition, this revamped second edition features: New organization emphasizing the interconnectivity of the Pillars of Digital Leadership Innovative strategies and leadership practices that enhance school culture and drive learning improvement Updated vignettes from digital leaders who have successfully implemented the included strategies New online resources, informative graphics, and end of chapter guiding questions

"In this volume, 33 authors from 8 countries offer their perspectives on the relationship between technology and leadership."--Page v.

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

Leading with Communication, by bestselling authors Teri and Michael Gamble, prepares today's students to acquire skills, develop a global perspective, and master the technology they need to enhance their visibility and credibility as leaders. Addressing leadership from the students' perspective, the book facilitates in readers the ability to nurture their leadership and team-building talents. The book's emphasis on skills, including its focus on developing the global and technological competencies that support the performance of leadership, promotes in students the ability to think critically and imaginatively. With this text, students will learn to communicate effectively as they also learn how to inspire confidence, foster innovation, and build an effective team.