Little Brand Book

Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.

From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.

Big things come in small packages. From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.

Celebrating this family brand and representing a summary of Miuccia Prada's key collections and pieces, including the launch of the Miu Miu line, the brand's emphasis on understated elegance and luxury, technologically advanced fabrics and originality of design. We follow a biographical chronology leaping from the pages of the origins of the brand as a leather-goods manufacturer, the life and career of Miuccia Prada, and the collections, collaborations and themes, such as art influences and the perfume and beauty lines. Beautiful photography of her finished designs, along with close-up details, portray the innovation of this influential fashion house and the woman behind it.

Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.

'Haute couture is like an orchestra, whose conductor is Balenciaga. We other couturiers are the musicians and we follow the direction he gives' - Christian Dior The godfather of conceptual design, a master of shape, a true fashion game changer – all are accolades bestowed upon one of the most interesting, venerated and iconic couturiers of the twentieth century: Cristóbal Balenciaga. His pureness of line, the comfort of his garments and innovative work with textiles, colour and volume made a huge impact on twentieth-century fashion, with creations such as the babydoll, balloon and sack dresses still influencing fashion today. Through stunning images and captivating text, Little Book of Balenciaga depicts the work and life of Balenciaga the couturier. Fashion historian Emmanuelle Dirix examines his legacy both through tracing the Maison's artistic direction after his death, and the generations of designers influenced by the master himself.

Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is starting with a strong Brand Strategy, which goes beyond a logo. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life.

This richly illustrated entry in the stylish series tells the story of groundbreaking designer Christian Dior and the fashion house he founded. Christian Dior's spectacular rise to the upper echelons of Parisian haute couture is one of the most compelling stories of twentieth-century fashion. An art gallerist with a contemporary vision, Dior’s debut collection invented the “new look” silhouette and revolutionized the way women dressed, shopped, and saw themselves. The House of Dior’s unique style blended the traditional, artisanal skills of the French fashion house—tailoring and intricate embellishment—with a modern sensibility. Dior himself helmed the company for only a decade, but it has flourished under the creative direction of some of the most storied names in fashion. Currently, Maria Grazia Chiuri steers the brand as it stays true to its identity—of opulence, femininity, drama, and what Christian Dior called “the complete look,” from garments to perfume and shoes. Little Book of Dior tells the story of Christian Dior’s early life, the brand’s inception, the triumphs of the couture collections on the catwalk and the red carpet, and the brand’s journey after the death of its founder.