Location Aware Services And Qr Codes For Libraries

The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library!

The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library! The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. It covers how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality program, create a QR code campaign, create a Gowalla marketing initiative, implement a mobile payment service with Google Wallet and Near Field communication. Once you learn these location-based services and applications, you can meet your mobile user's digital-age needs successfully.

An invaluable guide to using location-based services and applications to meet your mobile user's digital-age needs successfully.This is the go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library. Part of the award-winning TECH SET series, this book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. Written specifically for LIS professionals, Joe Murphy's handbook explains how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality programme, create a QR code campaign, create a Gowalla marketing initiative, and implement a mobile payment service with Google Wallet and Near Field communication.

This is an essential practical guide for all information professionals who want to get to grips with or improve their use of mobile services. Packed with easy to implement ideas, practical examples and international case studies, this provides you with the ultimate toolkit, exploring ideas as simple as renewals and reminders to the more complex such as access to e-books and virtual worlds. Jargon-free coverage of the background and context to mobile delivery will enable you to fully understand the challenges and embrace the opportunities, getting to grips with critical issues such as what sort of services users really want. Key topics covered include: • context including market penetration, range and functionality of devices • texting • apps vs. mobile websites • mobile information literacy vs. other information literacies • mobiles in teaching • linking the physical and virtual worlds via mobile devices • E-books for mobiles • the future of mobile delivery. Readership: This is an essential practical guide for all information professionals who want to get to grips with or improve their use of mobile services. It would also be invaluable for museum staff facing the same challenges. Library and information students and academics will find it a useful introduction to the topic.

No.17 in The Tech Set. Create engaging library training with instructional videos that demonstrate how to use software, databases, search engines or even your OPAC.

Drupal is a free and open-source content management system (CMS) that many libraries use to create well-designed, easy-to-use and manage websites. Ken Varnum guides you step by step through the decisions and tasks needed to develop and launch a Drupal-powered site and learn the advantages of the open source approach. The book offers hints and suggestions to work with your IT department, colleagues, and management as you develop your technical specifications. The implementation chapter guides you through installing Drupal, adding modules, developing your own themes (page layouts), and describes librarian created modules that have been shared with the community and can be downloaded and installed on anyone's site. You also get advice on marketing your site, best practices for project management and development, and measuring the success and impact of the site once it launches.

"Provides the practical information and 'real world' advice required to take full advantage of what cloud computing can provide." --Midwest Book Review

As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.