Location Is Still Everything

How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the influence (sometimes counter-intuitive) that the real world has on how to search, buy and sell in the virtual world. You will also discover : why online shoppers have overlapping behaviors; why geographically distant buyers sometimes show strong similarities; why people who are different from their environment make high-potential buyers; the importance of sharing information offline about the growth of online business; how to use this knowledge to create a high-performing online business. According to Location Is (Still) Everything, a user's online activity is driven by their geographic location. There are three findings that justify the interest in location. First, two people living in different conditions and environments move in the virtual world in different ways, even if they are the same age, have the same salary and the same level of education. Secondly, a salesman will be more or less attractive to the customer depending on the distance between them. A natural offline effect, where the distance that separates the seller from the customer corresponds to the distance the customer has to travel to make his purchases. What is more counter-intuitive is that it exists online as well: a notice will be more or less important depending on where it comes from and buyers will be more inclined to make transactions with sellers who are located near them. This effect is reinforced by the cell phone: buyers are even less willing to travel when doing their research. Third, buying preferences and behavior are almost determined by where the customers live. What are the underlying origins of these real-world effects on how people search, buy and sell in the virtual world? *Buy now the summary of this book for the modest price of a cup of coffee!

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.*By reading this summary, you will discover the influence (sometimes counter-intuitive) that the real world has on how to search, buy and sell in the virtual world.*You will also discover : why online shoppers have overlapping behaviors; why geographically distant buyers sometimes show strong similarities; why people who are different from their environment make high-potential buyers; the importance of sharing information offline about the growth of online business; how to use this knowledge to create a high-performing online business.*According to Location Is (Still) Everything, a user's online activity is driven by their geographic location. There are three findings that justify the interest in location. First, two people living in different conditions and environments move in the virtual world in different ways, even if they are the same age, have the same salary and the same level of education. Secondly, a salesman will be more or less attractive to the customer depending on the distance between them. A natural offline effect, where the distance that separates the seller from the customer corresponds to the distance the customer has to travel to make his purchases. What is more counter-intuitive is that it exists online as well: a notice will be more or less important depending on where it comes from and buyers will be more inclined to make transactions with sellers who are located near them. This effect is reinforced by the cell phone: buyers are even less willing to travel when doing their research. Third, buying preferences and behavior are almost determined by where the customers live. What are the underlying origins of these real-world effects on how people search, buy and sell in the virtual world?*Buy now the summary of this book for the modest price of a cup of coffee!

Ellery Page, aspiring screenwriter, Scrabble champion, and guy-with-worst-luck-in-the-world-when-it-comes-to-dating, is ready to make a change. So when he learns he’s inherited both a failing bookshop and a falling-down mansion in the quaint seaside village of Pirate’s Cove in Rhode Island, it’s full steam ahead! Sure enough, the village is charming, its residents amusingly eccentric, and widowed police chief Jack Carson is decidedly yummy (though possibly as straight as he is stern). However, the bookstore is failing, the mansion is falling down, and there’s that little drawback of a homicide rate higher than the village of St. Mary Mead and Midsomer County put together! This collection includes the first four novels in the Secrets and Scrabble series. Book 1 - Murder in Pirate’s Cove When Police Chief Jack Carson learns unpleasant bookseller Trevor Maples was killed with the pirate’s cutlass hanging over the door of rival Ellery Page’s bookstore, Ellery jumps from cute newcomer to prime suspect. Book 2 – Secret at Skull House Unlike everyone else in Pirate’s Cove, Ellery is less than thrilled when famed horror author Brandon Abbott announces he’s purchased legendary Skull House and plans to live there permanently. Ellery and Brandon have history and Ellery has to wonder what Brandon is really up to? Book 3 – Mystery at the Masquerade As his relationship with Police Chief Carson seems to be dead in the water, Ellery is grateful for a little flattering attention from the village’s most eligible bachelor, but any hopes of romance hit the shoals when murder makes an appearance at the annual Masquerade. Book 4 - Scandal at the Salty Dog Who or what is haunting elderly and eccentric Miss Blackwell, what, if anything, does it have to do with mysterious goings-on at the Salty Dog pub—and why is any of it Ellery’s problem?

The success of Asian economies (first Japan, then Taiwan, South Korea, Singapore, Hong Kong and, more recently, China and India) has made it tempting to look for an Asian model of development. However, the strength of Asian development lies less in strategies that reproduce successful national systems of innovation and more in the capacity for institutional change to open up new development trajectories with greater emphasis on knowledge and learning. The select group of contributors demonstrate that although there are important differences among Asian countries in terms of institutional set.

The singular sensation of holiday camps has captured the imagination of a worldwide audience, spreading their unbridled merrymaking beyond the UK. Now, anyone who has been bitten by the camp bug can get the true story on these popular holiday centres and get the best value for their money. The work f a veteran performer and entertainments manager, I was Superblue delivers hilarious camp stories and outrageous cautionary tales. Crowd-pleasing and always fun, it serves up the scoop on donning a coat, putting on shows, delighting families, and keeping the razzle dazzle alive and well. In one lively gathering of wisdom and tips, holidaymakers and guests will have the run of show of this dynamic world and will learn what it really takes to create a superlative sense of fun. Readers will discover: A history of holiday camps How to demand best value for money on holiday What quality entertainment they should be getting How to demand the holiday of a lifetime averytime!!!