Looking Good In Print

This design resource guide outlines the design skills necessary to create attractive, effective printed materials, such as newsletters, advertisements, brochures, manuals and other documents.

Now celebrating its tenth anniversary, with nearly a quarter million copies sold, Ventana's Looking Good in Print has become a classic, which virtually launched an entire genre. In its three previous editions, this book garnered superlative accolades from both the general and computer media. The fourth edition moves dramatically forward into the now-mature desktop publishing world, covering every conceivable type of print publishing format. Filled with professional advice on myriad topics, users learn to design with the reader in mind, avoid common design pitfalls and much more.

A completely updated and expanded version of the most widely used design companion for desktop publishers, this book features new information on service bureaus and working with color and printing, color lasers, new technologies, and much more. Part of Ventana's "Looking Good" series, it covers newsletters, ads, brochures, letterhead, flyers, business reports, and charts.

Demonstrates such fundamental design concepts as relevance, proportion, consistency, constraint, restraint, and attention to detail while offering instruction in organizing documents with space, lists, headlines, columns, color, graphics, and other accents.

Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.