Los Logos

With a new look and editorial approach, Los Logos: Compass remains the authoritative reference on contemporary logo design. Like its predecessors, Los Logos: Compass offers a definitive overview of current developments and advancements in logo design the creative discipline that shapes the identities of brands, companies, and individuals. Comprised of 304 pages, and in a larger format than used in the past, Los Logos: Compass offers a rich, high-quality selection of up-to-the-minute logos that readers have come to expect. But the focus of the publication has been further sharpened from a comprehensive documentation to a competent classification of prevailing tendencies in design. In addition to illustrating the various co-existing design approaches and trends that are shaping logo design today, and will continue to influence it in the coming years, the book showcases outstanding work by noted designers in short text features. Los Logos: Compass aims to be not only an archive of current design, but to educate designers and clients about which approaches make the best fit for a given project independent of the latest trends. This issue is especially important in a challenging economy in which innovation and identity are essential. This fifth edition in the Los Logos series is not only a source of inspiration and an authoritative reference manual, but also a valuable compass that shows that every design problem is a variety of creative opportunities in disguise.

Los Logos 8, the classic compilation and thoughtfully curated showcase of current developments in logo design, delves into the realm of an ever-evolving and always present branding component. Los Logos 8 is the authoritative reference on contemporary logo design. As with previous editions of Gestalten's indispensable Los Logos series, this expertly curated collection is both a guide to the latest innovations and a prognostication of coming trends. This edition looks further into the ever-changing world of this vital element of branding: the logo. An inevitable task on a designer's artistic and professional timeline, designing a logo is a lively and explorative mission. The fully indexed compendium showcases an unparalleled selection of cutting-edge examples from around the globe. A practical and insightful handbook of the current developments in logo design and a boundless source of inspiration, Los Logos 8 is a must have for any designer, brand manager, trend scout, or marketing strategist.

Having established in the ontopoiesis/phenomenology of life the creative function of the human being as the fulcrum of our beingness-in-becoming, let us now turn to investigate the creative logos. In this collection, the momentum of a gathering "creative brainstorm" leads to the vertiginous imaginative transformability of the creative logos as it ciphers through the aesthetic sense, the elements of experience – sensing, feeling, emotions, forming – in works of art, thus lifting human experience into spirit and culture.

Las personas que hallan un sentido a su trabajo son más competentes, comprometidas y entusiastas para contribuir a los objetivos de su empresa, lo que generará un mayor compromiso de los clientes y consumidores. En este libro se enseña cómo dotar de sentido y valor al trabajo y cómo crear los espacios laborales idóneos para que empresa y empleado salgan beneficiados, ilustrado con numerosos ejemplos.

Struggles over space and resistance to geographic displacement gave birth to much of Chicano history and culture. In this pathfinding book, Raúl Villa explores how California Chicano/a activists, journalists, writers, artists, and musicians have used expressive culture to oppose the community-destroying forces of urban renewal programs and massive freeway development and to create and defend a sense of Chicano place-identity. Villa opens with a historical overview that shows how Chicano communities and culture have grown in response to conflicts over space ever since the United States' annexation of Mexican territory in the 1840s. Then, turning to the work of contemporary members of the Chicano intelligentsia such as Helena Maria Viramontes, Ron Arias, and Lorna Dee Cervantes, Villa demonstrates how their expressive practices re-imagine and re-create the dominant urban space as a community enabling place. In doing so, he illuminates the endless interplay in which cultural texts and practices are shaped by and act upon their social and political contexts.