Loveworks

In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. "My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass," says Brian Sheehan.

Updated and Expanded Edition of the Leadership Bestseller Harness the meaning of love, the verb, to improve your corporate culture and bottom line with the help of Joel Manby, former President and CEO of both SeaWorld Parks & Entertainment and Herschend Enterprises. Joel won the respect of America with his appearance on the CBS reality TV series Undercover Boss. A highly successful corporate executive, Joel Manby is unlike most other CEOs. As the 18 million viewers of Undercover Boss witnessed, Manby has a unique style of leadership--servant leadership--which has a profound impact on his employees. In this updated and expanded edition of Love Works, Manby demonstrates that leading with love is effective even in extremely difficult business environments, which he experienced at SeaWorld. With an all-new introduction and two additional chapters, Manby shares more of his own leadership and personal stories, giving insight that will help you become a more effective leader by: Cultivating a culture that builds improved employee engagement and long-term success Outlining seven time-proven principles that break down the natural walls within the workplace Overcoming personal failures at work and home Empowering your managers and employees Disarming difficulties in the workplace Discover the truth of the power of love to change the course of your business and your life today!

How do you keep love alive? How do you make it grow, intensify, and strengthen? How do you overcome the obstacles set up by inertia, carelessness, and habit? In this book, the author defines the 9 essential secrets you need to know.--From back cover.

You already know that women and men are different . . . and those differences can make your marriage tricky--and some days, seemingly impossible! So what's the secret? To realize a healthy, passionate and life-giving relationship for the long haul you need . . .love. Not the fairy tale kind of love that lives "happily ever after" once a single measly dragon has been slain. (There's always more than one dragon in real life anyway, right?) The secret is a love that does the work of loving--day in and day out, never giving up or backing down. In Love Works, Holly and Philip Wagner pull back the curtain on their nearly 30-year partnership and invite you to take an honest look at your own relationship. With humor and transparency they demonstrate how you can create an extraordinary and fulfilling relationship --the kind of real and remarkable everyday love that stands the test of time. You will find that your dream marriage ... is truly a labor of love.

"LoveWork offers a step-by-step framework for doing the work you love and loving the work you do. It is filled with illustrative scenario-based examples to nurture the free expression of ideas and help you thrive." From the foreword by Amy C. Edmondson, Novartis Professor of Leadership and Management Harvard Business School Life provides a unique opportunity to do great things and help make the world a better place. Given that a staggering 90,000 hours of our lives (on average) will be spent working, how many of those precious hours will be meaningful or memorable? Authors Ben Renshaw and Sophie Devonshire believe it's possible to make the time you spend at work more rewarding and enjoyable. In LoveWork they share seven simple steps to help you find new ways to build a more positive relationship with your work. This book is for you if: · You are moving up through your work or moving on to a new role · You'd like to move faster or go further · You want to find, rediscover or nurture your love of work. You'll learn how to unlock your thinking to trigger a renaissance in your work experience, to embrace dynamic working and to discover, develop and then deliver new ways to thrive at work. If you want to love life, you'll need to LoveWork. It's time to stop counting the hours and start making those hours count. ------------------------------------- "Follow the LoveWork code to unlock your potential and exceed expectations at work." John Holland-Kaye, Chief Executive Officer Heathrow "Don't chase a title, or the money. Chase the work you love and let LoveWork show you how." Keith Barr, Chief Executive Officer, InterContinental Hotels Group "If you dread Mondays, if work is a chore, YOU MUST READ THIS BOOK. It doesn't have to be like that. Indeed, it shouldn't. The case studies alone are incredibly helpful...so many stories of people who have turned it around - and you can too. And if you're a business leader, use LoveWork to create an organisation where people are happy and fulfilled." Greg Jackson, CEO Octopus Energy "Loving your work provides fulfilment and meaning. Taking the steps in LoveWork will drive you in the right direction." Angela Brav, President, Hertz Internationa

Nana S. Achampong's '...and soft! Selected Love Works' is a long-overdue publication that showcases his poetic range over the past twenty years or so. There were no special motivations for choosing these forty-one works other than, as the title explains, that they are poems about love, love for self, love for God, love for country, love for humanity, love for its sake.

From her father dying when she was 17 to married, divorced and surviving ovarian cancer all by 30, Jessica Gera has experienced life's lows and survived. It's from this she has written her ''life's survival manual' for people. With sarcastic, humor filled anecdotes, she encourages readers to laugh out loud and see the positive behind every negative.

In Rome, on a bright sunny morning in the month of March, 186–, two ladies were seated in a drawing-room, the windows of which looked upon the Corso. Mother and daughter they evidently were; and, as they play a prominent part in this story, we may be permitted to devote a short time to describing them. As a mark of respect to age, we shall give the elder lady precedence. Although she was dressed in black, and seated at a table working, one could judge that her figure was tall and elegant. In her youth she had been a great beauty; yet it could not be said that strong traces of that beauty still lingered over those thin, worn features, for "sorrows, nor few, nor light," had set their mark upon them. But neither time nor grief had destroyed the calm, gentle expression of that countenance, ever ready to light up with a cheerfulsmile and look happy in the happiness of others. Her character may be expressed in a single word—devotedness. As daughter, sister, wife, and mother, her whole life had been one almost unbroken act of self-sacrifice. Most of those whom she loved had been taken from her while she was still in the bloom of life; her children alone remained. The two elder—a son and a daughter—were married, and therefore, in some degree, lost to her, so that Flora, her second daughter, was the only one really left; and in this, her youngest child, was centred Mrs. Adair's every hope and thought. Their affection was mutual: Flora Adair believed herself to be blessed indeed in her mother. And now let us turn to the young lady. We are obliged to confess that, although she is considered to be like her mother, it is a resemblance not boasting of much physical beauty. A sad drawback this, doubtless, to a heroine; but, according to the old saying, "what can't be cured must be endured." Her figure, however, was really good; she was about the middle height, with tiny hands and feet, a broad forehead, blue eyes—fairly large and dark—a small but well-formed nose, round cheeks, a large mouth, with a tolerably good, but an over-crowded, range of teeth; a complexion far from bright or clear, and a profusion of dark brown hair brushed off her forehead, and twisted round the back of her head in thick plaits. Such is our heroine's picture—not a very attractive one, it may be said, and of this no one was more fully conscious than Flora Adair herself.