Mad Men Women And Children

This book, edited by Heather Marcovitch and Nancy Batty, offers multiple perspectives on the representation of women and children in the popular AMC series, Mad Men. These essays explore the rich historical and social context portrayed in the series and connect the concerns and tumult of the sixties to the contemporary moment.

As rich and complex as The Sopranos or The Wire, Mad Men demands a critical look at its narrative and characters as representative of both the period it depicts and of our memories and assumptions of the period. Mad Men, Women, and Children: Essays on Gender and Generation, edited by Heather Marcovitch and Nancy Batty, focuses on women and children, two groups that are not only identified together in this period (women characters in this show are often treated as coddled children and the children look to their parents as models of adult behaviors) but are also two groups who are beginning to gain political and social rights in this period. The connections between the women of Mad Men, early second-wave feminism, and contemporary third-wave feminism and post-feminism invite discussion in nearly every episode. These characters are further contextualized in light of historical figures and events, from the death of Marilyn Monroe and the assassination of Kennedy to the March on Washington and the bohemian counterculture. Moreover, the points of view of the children, who are now adult viewers of Mad Men, bridge the 1960s to the social and cultural concerns of today. Mad Men, Women, and Children presents an examination of these characters and issues in light of 1960s feminist writers such as Betty Friedan and popular writers such as Helen Gurley Brown, of historical events like the Civil Rights Movement and the Women’s Liberation Movement, and as lenses through which to view the sensibilities of the early 1960s.

For seven seasons, viewers worldwide watched as ad man Don Draper moved from adultery to self-discovery, secretary Peggy Olson became a take-no-prisoners businesswoman, object-of-the-gaze Joan Holloway developed a feminist consciousness, executive Roger Sterling tripped on LSD, and smarmy Pete Campbell became a surprisingly nice guy. Mad Men defined a pivotal moment for television, earning an enduring place in the medium’s history. This edited collection examines the enduringly popular television series as Mad Men still captivates audiences and scholars in its nuanced depiction of a complex decade. This is the first book to offer an analysis of Mad Men in its entirety, exploring the cyclical and episodic structure of the long form series and investigating issues of representation, power and social change. The collection establishes the show’s legacy in televisual terms, and brings it up to date through an examination of its cultural importance in the Trump era. Aimed at scholars and interested general readers, the book illustrates the ways in which Mad Men has become a cultural marker for reflecting upon contemporary television and politics.

Mad Men, using the historical backdrop of the many events that came to demarcate the 1960s, has presented a beautifully-styled rendering of this tumultuous decade, while teasing out a number of themes that resonate throughout the show and connect to the contemporary discourses that dominate today's political landscape. The chapters of this book analyze the most important dimensions explored on the show, including issues around gender, race, prejudice, the family, generational change, the social movements of the 1960s, our understanding of America's place in the world, and the idea of work in the post-war period. Mad Men and Politics provides the reader with an understanding not only of the topics and issues that can be easily grasped while watching, but also contemplates our historical perspective of the 1960s as we consider it through the telescope of our current condition.

Originally published: New York: Grove Press, 1957.

Coming to Our Senses positions affect, or feeling, as our new cultural compass, ordering the parameters and possibilities of what can be known. From Facebook "likes" to Coca-Cola "loves," from "emotional intelligence" in business to "emotional contagion" in social media, affect has displaced reason as the primary catalyst of global culture. Through examples of feeling in the books, film, music, advertising, cultural criticism, and political discourse of the United States and Latin America, Reber shows how affect encourages the public to "reason" on the strength of sentiment alone. Well-being, represented by happiness and health, and ill-being, embodied by unhappiness and disease, form the two poles of our social judgment, whether in affirmation or critique. We must then reenvision contemporary politics as operating at the level of the feeling body, so we can better understand the physiological and epistemological conditions affirming our cultural status quo and contestatory strategies for emancipation.