Make Paper Products Stand Out

To help engineers working in the pulp and paper industry to use papermaking additives more effectively, taking advantage of progress in implementation technologies.

Power Partnering is a brilliant yet refreshingly simple approach that breaks innovative thinking and acting down into four distinct contexts, allowing people to respond to complex situations in highly creative and innovative ways. In the not too distant future, successful companies will be defined by their ability to manage their knowledge assets. Power partnering is one very important strategy for success. It avoids the pitfalls inherent in traditional approaches to running businesses, particularly those that emphasize 'power over and control of' people. This book is concerned with creating environments of interaction where co-workers, customers, suppliers and customers' customers interact in meaningful and creative ways. These environments promote new ways of thinking, insightful perspectives and fresh ideas.

The third edition of this book aims to equip both young and experienced researchers with all the tools and strategy they will need for their papers to not just be accepted, but stand out in the crowded field of academic publishing. It seeks to question and deconstruct the legacy of existing science writing, replacing or supporting historically existing practices with principle- and evidence-driven styles of effective writing. It encourages a reader-centric approach to writing, satisfying reader-scientists at large, but also the paper's most powerful readers, the reviewer and editor. Going beyond the baseline of well-structured scientific writing, this book leverages an understanding of human physiological limitations (memory, attention, time) to help the author craft a document that is optimized for readability.Through real and fictional examples, hands-on exercises, and entertaining stories, this book breaks down the critical parts of a typical scientific paper (Title, Abstract, Introduction, Visuals, Structure, and Conclusions). It shows at great depth how to achieve the essential qualities required in scientific writing, namely being clear, concise, convincing, fluid, interesting, and organized. To enable the writer to assess whether these parts are well written from a reader's perspective, the book also offers practical metrics in the form of six checklists, and even an original Java application to assist in the evaluation.

What does it mean to “educate for responsibility”? The author of this book will teach you about the new way of engaging young people with the challenge of changing their world for the better. Designed for application in any educational context dealing with ethics, responsibility, or human development, this book explains in detail how to facilitate anyone’s ability to think and act in more fully responsible ways. In contrast to the predominant model of teaching, which is almost exclusively an intellectual education about responsibility, educating for responsibility integrates emotion, insight, observation, and action so anyone can learn the true dynamics of exercising this resilient capacity. Inside, educating for responsibility is explained and a template offered for a creative way of teaching that has proven to be extremely effective in practice. Written particularly for those offering courses or training in social responsibility, sustainability, or business ethics, it offers a new way of thinking about how we might better serve the interests of a generation of young people entering a rapidly changing, and by all accounts, rapidly destabilizing world.

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.

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